Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is gearing up for the next phase of its campaign #BeMyGuest. The film aims to further enhance the Emirate’s position as a ‘must-visit’ destination and attract even more tourists from India, a key source market for Dubai’s tourism industry, and around the world.
Bollywood actor Shah Rukh Khan arrived in Dubai to shoot the sequel to the film with the second phase of the promotional campaign film to be done in collaboration with Indian film director Kabir Khan.
In the new film, Shah Rukh Khan will continue his journey in Dubai in his own style, as he shines a light on the multidimensional and multicultural character of a bustling metropolis that he considers his second home.
Since its launch in December 2016, #BeMyGuest has garnered 45 million views across multiple social media channels as well as 65 million engagements from around the world. #BeMyGuest also reached No.3 on YouTube’s worldwide trending list within 48 hours of its launch, becoming one of the top 10 most viewed videos on the website globally in December. The film has also won international awards including the Grand Prix at the International Tourism Film Festival, ‘Tourfilm Riga’ held in Latvia and the Diamond Award at ITB Berlin’s ‘Golden City Gate’ tourism awards.