Elevision and Dubai International Financial Centre (DIFC) have signed a 10-year contract for digital-out-of-home (DOOH) advertising solutions. As part of the partnership, Elevision will install more than 80 large format digital display screens across DIFC, taking the existing DIFC network to over 140 screens.
Elevision will deliver the project in multiple phases, the first of which will go live in Q3 2018 and will cover the Gate District. The next phase encompasses the installation of digital signage at Gate Avenue and along the District’s roadsides (Happiness Street and Al Sukuk Road).
“We believe that digital transformation is key to the future. The new partnership with Elevision, a form of the Public Private Partnership, will boost the digital advertising offering across DIFC, delivering rich content through dynamic interaction across the district. This step complements the upgrades and new developments that are underway in the Centre’s masterplan and is part of its relentless pursuit to enhance its infrastructure providing world-class offerings to its thriving community,” said Arif Amiri, Chief Executive Officer at the DIFC Authority.
Elevision’s content division will underpin DIFC’s reputation as being home to some of the region’s leading art galleries. A number of digital assets will be dedicated to art and lifestyle content.
“This new partnership validates DIFC’s endorsement of our vision and supports the direction of our strategic growth. It also underpins our commitment to deliver holistic DOOH solutions that enhance the lifestyle appeal of communities and improve connectivity among professionals, residents and visitors – in line with Dubai’s Smart City vision,” added Niall Sallam, Founder & CEO of Elevision Media.