Flourish Enters Middle East; Wins Samsung Gulf CRM Biz

Digital and direct agency Flourish has added the Samsung Gulf Electronics CRM mandate to its roster following a competitive four-way pitch. The work will encompass digital CRM strategy and delivery, as well as creative across the entire consumer product portfolio including mobile, tablet, wearables, television, audio and home appliances.

The development will also see Flourish open its doors in the UAE, based in Dubai, its second international office opened in the last two years. As per company officials, Flourish has big ambitions for the region and will be looking to add additional accounts in the coming months.

Securing the Samsung Gulf Electronics CRM account is part of Flourish’s broader global growth strategy, following the establishment of Flourish in Australia.

Richard Hartson, Flourish’s Managing Director said, “This is a great win for Flourish and we’re delighted to be able to bring our experience of Samsung CRM, gained in the UK and in Australia to the Gulf region. By leveraging our knowledge across all three regions we can also drive greater efficiencies. In short, we really feel we have something unique to offer and can make a valuable contribution to the long-term success of Samsung Gulf Electronics CRM.”

“We were impressed with Flourish’s CRM strength and proven experience in the UK and Australia. Their customer journey led approach resonated with our own CRM ambitions to deliver smarter, more relevant and targeted communications,” added Ali Ahmed, Head of Brand Management at Samsung Gulf Electronics.

With its parent company based in the UK already working with Samsung in both the UK and Australia, Samsung Gulf Electronics will be able to draw on the CRM expertise of the agency.

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