Warc has shortlisted the entries that are competing for its Media Awards 2018, a global competition rewarding communications planning which has made a positive impact on business results.
A total of 79 campaigns have been shortlisted across four categories, each judged by its own jury. Four entries from the Middle East & North Africa (MENA) region are included in this.
Shortlists in the Best Use of Data category include Hearts & Science MENA’s entry ‘The Power of Data’ for Yum!
TBWA\Raad’s award winning work ‘Highway Gallery’ for Louvre Abu Dhabi is shortlisted in the Effective Use of Tech category.
In Effective Channel Integration, J. Walter Thompson’s entry ‘The campaign that never saw the light’ for Saudi Telecom Company has been shortlisted.
J. Walter Thompson has one more shortlist, entry ‘Unveil Saudi’ again for Saudi Telecom Company, in the Effective Use of Partnerships & Sponsorships category.
The winners of this year’s Warc Media Awards, which examines the insight, strategy and analytics that power effective media investment, will be announced from early January 2019. There is a USD 40,000 prize fund for the top winning papers of the competition, now in its third year.
