FP7, Memac Ogilvy, JWT, Mediacom Among Top Shortlisted In Media Lynx

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A total of 50 entries have made it to the Media Lynx category at the Dubai Lynx International Festival of Creativity 2017. Much as is seen in the other specialist categories, every year, in the media category as well, the larger portion of shortlisted work is from the creative agencies.

However, media agencies from GroupM and Publicis Media have nabbed some of the shortlists too.

FP7/ and Memac Ogilvy are among the highest shortlisted in the category with nine entries from each.

Memac Ogilvy’s entries submitted for Volkswagen Middle East, Lenovo Middle East, Nestlé’ Middle East, Alzheimer’s Association Lebanon and Oilibya have all made it to the shortlist.

FP7/ has scored with the work done for Batelco, Coca-Cola, Orange, Daman Health Insurance and Mastercard making it to the category.

Among the media agencies, Mediacom has five shortlists for Mars, Bose and GSK. Mediavest|Spark has three shortlists for Mondeléz International.

The complete list of shortlisted entries are:

TITLEADVERTISERENTRANTCOUNTRYIDEAPRODUCTIONMEDIAPR
Pass A SmileLay'sBBDO Pakistan LahorePakistanBBDO Pakistan LahoreJBN JAWS Lahore
Who Is Bu Salem?Al Munayes General Trading Est.Beattie + Dane KuwaitKuwaitBeattie + Dane Kuwait / Cinemagic SalmiyaCinemagic SalmiyaMEC Kuwait City
TwitterferenceBatelcoFP7/Bah ManamaBahrainFP7/Bah ManamaFP7/BAH Manama
Your Jersey. Your Flag.Coca-ColaFP7/Cai CairoEgyptFP7/Cai CairoFP7/Cai Cairo
GhaneelyOrangeFP7/Cai CairoEgyptFP7/Cai CairoFP7/Cai Cairo
Ad DDaman National Health InsuranceFP7/Dxb DubaiUAEFP7/Dxb DubaiFP7/Dxb DubaiFP7/DXB DubaiFP7/DXB Dubai
A Priceless DeliveryMastercardFP7/Dxb DubaiUAEFP7/Dxb DubaiFP7/Dxb DubaiFP7/DXB DubaiFP7/DXB Dubai
Ad DDaman National Health InsuranceFP7/Dxb DubaiUAEFP7/Dxb DubaiFP7/Dxb DubaiFP7/DXB DubaiFP7/DXB Dubai
A Priceless DeliveryMastercardFP7/Dxb DubaiUAEFP7/Dxb DubaiFP7/Dxb DubaiFP7/DXB DubaiFP7/DXB Dubai
The Hammam FighterOrangeFP7/Tun TunisTunisiaFP7/Tun TunisFP7/Tun TunisFP7/TUN Tunis / UM MENA TunisUM MENA Tunis
The Hammam FighterOrangeFP7/Tun TunisTunisiaFP7/Tun TunisFP7/Tun TunisFP7/TUN Tunis / UM MENA TunisUM MENA Tunis
Stop The HungerMarsImpact BBDO DubaiUAEImpact BBDO DubaiGood People Beirut
Skip Friday 13La Libanaise Des JeuxImpact BBDO DubaiUAEImpact BBDO Dubai
Switched OnPepsicoImpact BBDO DubaiUAEImpact BBDO DubaiSwerve DubaiOMD Dubai
Chiclets Live EpisodesMondelézJ. Walter Thompson CairoEgyptJ. Walter Thompson CairoJ. Walter Thompson CairoStarcom Cairo
Fans Come FirstVodafoneJ. Walter Thompson CairoEgyptJ. Walter Thompson CairoMagic Beans Productions CairoMEC GLOBAL Cairo
Chiclets Live EpisodesMondelézJ. Walter Thompson CairoEgyptJ. Walter Thompson CairoJ. Walter Thompson CairoStarcom Cairo
The Campaign That Never Saw The LightSaudi Telecom CompanyJ. Walter Thompson RiyadhSaudi ArabiaJ. Walter Thompson RiyadhStarcom Riyadh
Newsworthy BooksJarirJ. Walter Thompson RiyadhSaudi ArabiaJ. Walter Thompson RiyadhMediacom Riyadh
Newsworthy BooksJarirJ. Walter Thompson RiyadhSaudi ArabiaJ. Walter Thompson RiyadhMediacom Riyadh
Newsworthy BooksJarirJ. Walter Thompson RiyadhSaudi ArabiaJ. Walter Thompson RiyadhMediacom Riyadh
The Campaign That Never Saw The LightSaudi Telecom CompanyJ. Walter Thompson RiyadhSaudi ArabiaJ. Walter Thompson RiyadhStarcom Riyadh
Johnson’s® Baby Blogger SeriesJohnson & JohnsonJ3 MENA DubaiUAEUm MENA DubaiOlive Tree BeirutJ3 MENA Dubai
What People Say About UsZooba EatsKairo CairoEgyptKairo CairoBigfoot Films CairoKAIRO Cairo
Legally BrideKafa Violence & ExploitationLeo Burnett BeirutLebanonLeo Burnett BeirutLEO BURNETT BEIRUT
'Who Are You?'MarsMediacom MENA DubaiUAEMediacom MENA DubaiMediacom MENA Dubai
'Bose Between The Ears'BoseMediacom MENA DubaiUAEMediacom MENA DubaiMediacom MENA Dubai
'Bose Between The Ears'BoseMediacom MENA DubaiUAEMediacom MENA DubaiMediacom MENA Dubai
'Chilling Content'GSKMediacom MENA DubaiUAEMediacom MENA DubaiMediacom MENA Dubai
Mars Modern ClassicsMarsMediacom MENA DubaiUAEMediacom MENA Dubai
Genuine Social Media NewsroomMondeléz InternationalMediavest|Spark DubaiUAEMediavest|Spark DubaiMediavest|SPARK Dubai
Oreo WonderfilledMondeléz InternationalMediavest|Spark DubaiUAEMediavest|Spark DubaiMediavest|SPARK Dubai
Genuine Social Media NewsroomMondeléz InternationalMediavest|Spark DubaiUAEMediavest|Spark DubaiMediavest|SPARK Dubai
Human CrossingVolkswagen Middle EastMemac Ogilvy & Mather DubaiUAEMemac Ogilvy & Mather Dubai
Hadia TimeLenovo Middle EastMemac Ogilvy & Mather DubaiUAEMemac Ogilvy & Mather DubaiMindshare DUBAIMEMAC OGILVY & MATHER Dubai
TummyfishNestlé' Middle EastMemac Ogilvy & Mather DubaiUAEMemac Ogilvy & Mather DubaiMediamonks Dubai
Human CrossingVolkswagen Middle EastMemac Ogilvy & Mather DubaiUAEMemac Ogilvy & Mather Dubai
TummyfishNestlé' Middle EastMemac Ogilvy & Mather DubaiUAEMemac Ogilvy & Mather DubaiMediamonks Dubai
Human KeyboardLenovo Middle EastMemac Ogilvy & Mather DubaiUAEMemac Ogilvy & Mather DubaiBlink Events Dubai
Human CrossingVolkswagen Middle EastMemac Ogilvy & Mather DubaiUAEMemac Ogilvy & Mather Dubai
Alzheimer's A Night To RememberAlzheimer’s Association LebanonMemac Ogilvy BeirutLebanonMemac Ogilvy & Mather Lebanon Beirut / Memac Ogilvy & Mather Dubai
Little ChortiOilibyaMemac Ogilvy Label TunisTunisiaMemac Ogilvy Label Tunis / Memac Ogilvy & Mather Dubai
Careem 'Slingshot' LaunchCareemMisfits DubaiUAEMisfits DubaiMontage Productions Dubai
Maggi Diaries: Women Of ChangeNestléPublicis Middle East DubaiUAEPublicis Middle East DubaiPublicis Middle East Dubai / Filmmaster DubaiPUBLICIS MIDDLE EAST Dubai / MEC MENA DubaiPUBLICIS MIDDLE EAST Dubai
Never Too Old For ChristmasAbed TahanRépublique BeirutLebanonRépublique BeirutRÉPUBLIQUE Beirut
The Sea CemeterySupport To LifeTBWA\IstanbulTurkeyTBWA\IstanbulJaguar Projects Istanbul
Champion's HijackGo SportTBWA\Raad DubaiUAETBWA\Raad DubaiOMD Dubai
Champion's HijackGo SportTBWA\Raad DubaiUAETBWA\Raad DubaiOMD Dubai
One-Drop BottlePrilTBWA\Raad DubaiUAETBWA\Raad DubaiOMD Dubai
Coke AcnCoca-ColaUm7 CairoEgyptFP7/Cai CairoFP7/Cai CairoUM7 Cairo

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No stranger to the Middle East region, Zeba Mahmud spent her initial years in Saudi Arabia. Her academic and career journey took her to the highly competitive media scene in India, where her forte has been in current affairs and education. The driving force behind AM Media Corp, as its Editor-in-Chief and CEO, Zeba's mandate is to present the marketing and media growth story, education and startup ecosystem of Middle East & North Africa. Zeba is based in Dubai, where she lives with her husband and daughter.

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