Digital signage is expected to grow significantly in the UAE in the next three years with more screens set to take over static spaces in the lead up to the Expo 2020. Among other findings, this is one of the top takeaways in the LG Electronics’ digital signage trends report ‘See the Signs’.
Based on business leaders’ views on what the future of digital displays will look like in the UAE, the outlook points at five key trends for the digital signage space.
The forecast growth trend is attributed to an increase in malls, hotels, healthcare and real estate developments that now consider screens a fundamental part of the architecture when designing their environments.
Experts interviewed said the imminent rise in adoption of digital displays was also a result of greater long-term return on investment in screens over print, as brands now fully integrate digital signage into marketing strategy. Business leaders predicted the highest growth in the continuously expanding and highly competitive retail sector in the UAE.
“The UAE has positioned itself to be at the forefront of the smart city revolution, and therefore businesses across the emirates are quick to adopt digital channels and embrace disruption. Our report is designed to share valuable insights from business leaders to help brands identify new approaches to reach their target audiences, and to make them aware of the anticipated market shifts as a result of disruption of traditional marketing and information communication channels,” said Kevin Cha, the president of LG Electronics in the Middle East and Africa.
He also added that industry professionals visiting GITEX will be able to witness LG’s technology and industry solutions in OLED technology, digital display and hospitality solutions.
LG will be showcasing its portfolio of display solutions catered to the evolving needs of various vertical industries including retail, corporate, transportation and hospitality among others at GITEX Technology Week in Dubai from October 8-12, 2017.
To give delegates an immersive experience, LG has installed a digital palm tree installation featuring its next generation Open Frame OLED signage, which can be configured into either convex or concave curves in both landscape and portrait mode that’s certain to capture any viewer’s attention.
In addition, LG will unveil OLED ‘Wallpaper’ Hotel TV – a razor-thin display that becomes one with the wall.
A new product for 2017 – the 88-inch LG Ultra Stretch joins the 86-inch Ultra Stretch to offer an expanded portfolio of displays from LG that address an array of installation needs.
“As GITEX launches its 37th year, it is wonderful to see how far we’ve come as an industry and a brand. We will continue to raise the bar and honor our legacy of developing innovative display technologies that help our customers succeed,” Mr Cha said.
