Microsoft has brought much of its tech toys to GITEX Technology Week. Microsoft’s GITEX focus this year is ‘Ignite Your Digital Transformation’ through showcasing its innovations for all workloads and industries ranging all the way from education to healthcare, and manufacturing to retail – that will allow organizations to engage customers, empower employees, optimize operations and transform products and services.
Spanning across productivity, business intelligence, security, cloud, mixed reality, artificial intelligence and the internet of things, the exhibits include intelligent cloud, modern Workplace, Windows 10 Creators Update and Devices, and the Partners Zone. Microsoft’s professional network provider LinkedIn also showcased its Sales Navigator combined with the power of Dynamics 365 to empower sales teams in building strong relationships.
“Digital transformation has extraordinary potential for businesses and organizations of all scales and industries. It has the power to automate the mundane and give a freer hand to natural innovators, through the intelligent cloud and the intelligent edge. Our continued participation at GITEX, demonstrates Microsoft’s commitment to Dubai, the UAE and the wider region by showcasing our portfolio of innovations – empowering organizations to achieve more,” said Sayed Hashish, Regional General Manager, Microsoft Gulf.
Microsoft’s professional network provider LinkedIn also appeared at Microsoft’s GITEX stand to showcase visitors how Dynamics 365 for Sales can work with LinkedIn’s Sales Navigator to build stronger relationships with customer leads.
The officials explained that sales teams can focus on the right prospects with Microsoft Lead Scoring, combined with LinkedIn’s 400-million-strong member-network and its Sales Navigator Search and Recommended Lead. LinkedIn’s Sales Navigator Account and Lead Updates keep sales teams current on the most relevant news about prospects.
Adobe was also present at the Microsoft stand to showcase the collaboration between the two companies for creating standardized data models for their marketing and business applications. Adobe demonstrated its Adobe Marketing cloud, Adobe Creative cloud and Adobe document cloud powered by Microsoft Azure; providing the company with a global and trusted platform with comprehensive machine learning and cognitive capabilities in Microsoft Cortana Intelligence Suite and SQL Server.
Microsoft’s Partners Zone hosted 32 regional partners and ISVs at its GITEX Stand. Each are showcasing solutions and services for all industries, built on top of Microsoft’s intelligent cloud platform, including IoT, machine learning, mixed reality, disaster recovery and web apps.