Havas Media Group has officially launched LuxHub , a global consulting specialist label that delivers media communications and marketing support for both luxury brands and luxury audiences.
With its headquarters in Milan, the network already has established centres in London, Paris, New York and Dubai. In the Middle East, LuxHub began in 2012 to deliver luxury news and advertising trends with the aim to provide the region with locally produced, original content that specially has the Middle Eastern Luxury industry as its focus.
This year, the group is looking at expanding to key markets such as Shanghai, Frankfurt, Hong Kong, Tokyo and Moscow in 2015.
Global CEO Isabelle Harvie-Watt will be leading the project, overseeing the strategic expansion and consulting offer for LuxHub. Working with the senior managment team at Havas Group, Ms Harvie-Watt has led plans for investment in a specialist luxury division since her arrival as CEO Havas Media Group Italy in 2011.
Dominique Delport, Global Managing Director of Havas Media Group said, “Offering our clients the ability to connect to the luxury sector in a meaningful way has always been part of our strategy and I am delighted that we are now able to deliver this specialist consulting service to our clients on a global basis.”
Ms Harvie-Watt commented, “Luxury brands realize that they need to change the way they communicate and start building stronger relationships with their consumers. Growing online distribution and strong content strategies are the new norm. LuxHub is a great step forward to further closing the gap in language between agencies and luxury clients and the way luxury audiences are evolving.”
