There are several conversations around the growth of mobile in the Middle East not only in terms of handset penetration, but also in the increase of mobile internet and the rise of 4G enabling content consumption on the ‘personal’ screen. The growth of the small screen has enabled social sharing and newer ways of connecting with consumers. Increasingly mobile is becoming the connected tissue that can surround different media around it.
Go Gulf and The Arabian Marketer (AM) take a closer look at what defines the ME mobile consumer and why mobile is becoming a powerful channel in the region.
Infographic credit: GO Gulf Web Design Dubai