Initiative MENA has taken on board Wadih Shamma as its news Regional Investment Director. In this role, Mr Shamma will lead Initiative MENA’s trading across the region. His mandate will include setting and developing a comprehensive trading strategy for Initiative’s business, as well as creating key collaborations for region-wide integration.
Commenting on the appointment, Ramzy Abouchacra, Regional Managing Director, Initiative MENA said, “We are excited to have a veteran like Wadih join our team. He understands the challenges lying ahead and is positive about applying ways to strengthen our partnerships.”
“I am extremely happy to join an agency like Initiative. Having been part of MCN for more than 12 years, I used to deal with Initiative and the opportunity to join what I have long considered to be a smart, innovative and efficient group of people is hugely compelling. This is an exciting opportunity for me because in the end business, just like life, is all about trading,” commented Mr Shamma.
Mr Shamma has over 20 years worth of experience across media, marketing and advertising fields, with an excellent track record of developing and executing desired strategies. His most recent position was as Managing Director with BMI Holding, Lebanon.
