Following your passion can be daunting, but when you dare to do so, you will find that the greatest opportunities and life adventures are simply one step away. With this thought, the new Cadillac XT5 has come to the region with its latest campaign ‘Pursuit of Next’.
The Cadillac XT5 represents the brand’s take on the crossover segment. It’s a car designed and crafted to help you master whatever lies ahead. Created by Saatchi & Saatchi Dubai, the three videos shows passionate individuals who dared to try something new and pursue their callings.
The campaign features Ascia AKF, Shamekh Bluwi and Karen Wazen – three successful social media influencers in their fields. Their stories are told through online films created to inspire the viewer to always look forward to the next step in their journey.
In the USA, the car was announced via the “Daring Pursuits” campaign, which pairs passionate creators from different backgrounds to collaborate and share their unique perspectives.
Credits:
Client: Cadillac
Advertising Agency: Saatchi & Saatchi Dubai
Executive Creative Director: Richard Copping
Creative Directors: Andy Daniluc, Ion Cojocaru
Digital Associate Creative Director: Karen Wong
Copywriters: Milad Issa, Mary Fadel
Interactive Designer: Alan Hong
Web Developers: Muaath Ali, Ziad Jarbou
Director: Amirah Tajdin
DOP: Nick Davidson
Production House: Magnet
Account Director: Salma Khashaba
Account Manager: Marie Bourdoncle, Joseph Emielu
Account Executive: Wajd Fakhreddine
Producers: Jackie Angel, Shubha Bharill
