Ipsos has been awarded the online and digital business of Mediaquest to begin this month. The newly signed agreement entails that Mediaquest shall work exclusively with Ipsos, as data providers and market research analysts covering numerous areas. This includes online audience measurement, a hybrid approach that integrates data from site-centric and software panel measurement. This study enables websites to access audience size, usage frequency and intensity, and determine the different socio-demographic profile behavior.
“We are very pleased to be joining forces with Mediaquest, to provide them with insights and data on numerous topics. This is a very promising venture and we are certain it will be a fruitful one,” said Elie Aoun, CEO, Ipsos Connect MEAP Region.
Ipsos shall also offer mobile audience measurement, a service introduced two years ago, which includes 2 panels in KSA and the UAE, through a unique Mobile App. This service helps companies better understand mobile consumption behaviors in terms of app and web browsing. In addition, Ipsos will also offer Statex Online, which was recently launched in the MENA region. This complements Ipsos flagship product Statex that covers the offline media ad spend in the region. As such, the media industry will be equipped with a 360 tool that provides expenditure of all media types across different categories and brands.
“We are very pleased to reinforce our business with Ipsos. The solutions they provide us on data, measurement and research allow us to increase the granularity of our understanding on our audience. Our digital arm, dotmena, which provides a premium arena for advertisers, and our meMOB network, one of the leading mobile networks, will undoubtedly benefit from those solutions,” commented Julien Hawari, Co-Chief Executive Officer, Mediaquest on the appointment of Ipsos.
