As the ban on women to drive lifts in Saudi Arabia, many women have seized the opportunity to take to the roads, and companies are doing the best to make the most of the change. Careem has been training women drivers, and claims has trained… Read More
Ipsos has appointed Luc Durand, as the new Managing Director for Ipsos in Morocco and Algeria. Mr Durand will be based in Casablanca and will oversee the operations and growth in both countries. In his role as Managing Director of Ipsos in Morocco and Algeria,… Read More
Ipsos has appointed Rami Abudyab, as Country Manager of its offices in the Kingdom of Saudi Arabia. Based out of the Ipsos offices in Riyadh, Mr Abudyab will be overseeing the business throughout the Kingdom. Mr Abudyab is a seasoned professional, with more than 17… Read More
Bollywood entertainment channel B4U Plus is ranked the second most preferred and viewed Asian entertainment channel in the UAE, according to market research company IPSOS. In its recent affluent survey, IPSOS has ranked B4U Plus second, citing engaging content and popularity among females from the… Read More
This Ramadan, agencies must deliver their innovative best to make up for the slashed ad spends. Publinet reminds that despite this, Ramadan continues to be one of the most exciting times for the region, requiring marketers to put their best foot forward. “Marketing spend depends… Read More
Mobile phones are the most commonly used device among consumers in the UAE and more than half of all consumers (59 percent) prefer using their smartphones over any other device to make payments, the new Mastercard Impact of Innovation Study reveals. The study surveyed 23,000… Read More
With the aim to harness data for further growth and development in the region, Ipsos in Middle East & North Africa (MENA) has signed a pact with UAE-based communications agency, Garage 366. At a time when marketing is going through a revolution fostered by technology… Read More
Ipsos has been awarded the online and digital business of Mediaquest to begin this month. The newly signed agreement entails that Mediaquest shall work exclusively with Ipsos, as data providers and market research analysts covering numerous areas. This includes online audience measurement, a hybrid approach… Read More
eMarketer, in collaboration with Starcom Mediavest Group (SMG), has released an annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide. Speaking on the collaboration, eMarketer President Lisa Church said, “Media usage by channel, and by demographic, in key markets around the world is… Read More
