J Walter Thompson, Memac Ogilvy, TBWA\Raad Lead Loeries 2016

in Advertising, Digital

The Loeries Durban has announced its 2016 winners. The Middle East and North Africa (MENA) region has received a total of 36 awards at the awards.

While J. Walter Thompson, Saudi Arabia was the only agency to receive Grand Prix, Gold was received by TBWA\RAAD for Go Sport’s ‘Champions Hijack’ and Emirates Holidays ‘Movie Index’, J. Walter Thompson Dubai for HSBC’s Global Transfer and J. Walter Thompson Beirut for Coca Cola’s ‘Giraffe’. FP7/DXB and Cheil Dubai won Campaign Gold for Project Akshar and Samsung Noise Cancellation ads respectively.

The brands receiving the highest number of awards were Pril, Samsung and Bou Khalil Supermarché each awarded with four prizes. And the agency with highest wins was Memac Ogilvy UAE, which has won 10 prizes for its various entrants.

The details of all the winners in each category are:

BRANDENTRANT AGENCYTITLEPRIZECOUNTRY
DESIGN
SmartLifeFP7/DXBProject Akshar (Alphabets)Campaign GoldUAE
PrilTBWA\RAADOne-Drop BottleSilverUAE
Al Ismaelia For Real Estate Invest.J Walter Thompson CairoDowntown FontsSilverEgypt
PrilTBWA\RAADOne-Drop BottleSilverUAE
IKEAMemac Ogilvy DubaiCelebrating 30 years in the Middle EastCampaign BronzeUAE
Al Ismaelia For Real Estate Invest.J Walter Thompson CairoDowntown FontsCraft CertificateEgypt
DIGITAL & INTERACTIVE
Go SportTBWA\RAADChampion's HijackGoldUAE
SamsungCheil Worldwide - DubaiSamsung KalimaLockSilverUAE
Jarir BookstoreJ.Walter Thomspon KSANewsworthy BooksBronzeSaudi Arabia
Dubai CaresJ. Walter Thompson DubaiI Can Teach You TooBronzeUAE
Coca-ColaMemac Ogilvy DubaiFinding Light in the DarkBronzeUAE
SamsungCheil Worldwide - DubaiSamsung KalimaLockCraft CertificateUAE
OUTDOOR & OUT OF HOME
HSBCJ. Walter Thompson DubaiGlobal TransferGoldUAE
PrilTBWA\RAADOne-Drop BottleSilverUAE
PRINT
SamsungCheil Worldwide - DubaiSamsung Noise Cancellation Print AdsCampaign GoldUAE
Coca-ColaJ.Walter Thompson BeirutGiraffeGoldLebanon
Go SportTBWA\RAADChampion's HijackGoldUAE
Qatar Islamic BankMemac Ogilvy DohaBreaking A Fatal PatternCampaign SilverUAE
KinokunyaJ. Walter Thompson DubaiCurious ReadersSilverUAE
Qatar Islamic BankMemac OgilvyBreaking A Fatal PatternCampaign Craft GoldUAE
IKEAMemac Ogilvy DubaiIKEA. It's that affordableCampaign Craft GoldUAE
Qatar Islamic BankMemac OgilvyBreaking A Fatal PatternCampaign Craft CertificateUAE
SHARED VALUE
SamsungCheil Worldwide - DubaiSamsung KalimaLockSilverUAE
Bou Khalil SupermarchéJ.Walter Thompson BeirutThe Good NoteBronzeLebanon
LIVE EVENTS, ACTIVATIONS & SPONSORSHIPS
Bou Khalil SupermarchéJ.Walter Thompson BeirutThe Good NoteCampaign SilverLebanon
RADIO
Greenpeace InternationalMemac Ogilvy DubaiStory of a SpoonBronzeUAE
TV, FILM & VIDEO
Saudi Telecom Company - STCJ.Walter Thomspon KSA1st Branded Online Entertainment HubGrand PrixSaudi Arabia
Emirates HolidaysTBWA\RAADEmirates Movie IndexGoldUAE
Coca ColaMemac OgilvyFinding Light in the DarkSilverUAE
Greenpeace InternationalMemac Ogilvy DubaiStory of a SpoonBronzeUAE
Al JazeeraMemac Ogilvy DubaiOur Strength is in our DifferencesCraft CertificateUAE
INTEGRATED CAMPAIGN
PrilTBWA\RAADOne-Drop BottleCampaign SilverUAE
SmartLifeFP7/DXBProject Akshar (Alphabets)Campaign BronzeUAE
Bou Khalil SupermarchéJ.Walter Thompson BeirutThe Good NoteCampaign BronzeLebanon
EFFECTIVE CREATIVITY
RTAMemac Ogilvy DubaiBack Off RadioBronzeUAE
SERVICE DESIGN
Bou Khalil SupermarchéJ.Walter Thompson BeirutThe Good NoteSilverLebanon

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With a strong academic and co-curricular background, Asma Wangde’s strength is in passionate execution of the task at hand with a sharp eye for detail and curiosity to know the world around. Her experience at the consultancy department of Grant Thornton Kuwait, where she worked for three years, enables her to focus on in-depth research and presenting news and developments in a simple manner. Having spent more than 20 years in Kuwait, she is well aware of the trends in the Arabian marketing and advertising world. This, along with her background in finance, allows her to bring an out-of-the-box perspective to The Arabian Marketer.

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