Lulu Bolsters Its Ecommerce Play In Oman

Lulu Hypermarket opens its fulfilment center in the Sultanate of Oman strengthening its online presence. The new facility is said to serve logistics fulfilment hub for the Group’s ecommerce activity in the country was inaugurated by Asila bint Salim Al Samsami, Under Secretary at the Ministry of Commerce, Industry & Investment Promotion in the presence of AV Ananth, Director Lulu Oman, India & Far East, Shabeer, KA, Regional Director, Lulu Oman and other officials.

This Omni channel approach to shopping says to offer multiple retail options to the customers’ to choose from and optimize Lulu’s distribution network in Oman. From everyday grocery, fresh food and dairy products to trending electronics, home furnishings, as well as toys and household products, customers are assured to get everything they need delivered right at their doorstep.

The vehicles are said to be instrumental in reaching these products to the doorstep in a safe and hygienic environment. The vehicles are fitted with three temperature controlled compartments for frozen, chilled and ambient requirements.

“The COVID-19 pandemic is disrupting our everyday life, impacting it in ways we couldn’t have imagined twelve months ago. But in the midst of this disruption we are inspired by the efforts of industries across Oman as they innovate to help us meet the challenges, we all now face, to help us deal with this ‘new normal’. One fine example of this innovation is Lulu’s new E-commerce and logistics center, a first of its kind in Oman. An expansion of the popular superstore’s online presence, it is an important showcase for our great local products and offers us all an easier, faster and more comfortable way to shop. We are delighted to see such developments, commented Ms Al Samsami.

The facility is said to act as an exclusive fulfilment center for the entire spectrum of online transactions and will cater to the growing needs of the tech savvy population of Oman.

Yusuff Ali MA, Chairman of Lulu Group said, “We are glad to open group’s first ever exclusive store for our online operations in the Sultanate of Oman which demonstrates Lulu’s continuous innovation and development to serve its customers. It not only marks an important milestone in our growth but sets a benchmark for our future projects. We hope the new facility would boost online sales and significantly expand our economic footprint in the region.”

A point to note is that the new ecommerce and Logistics Centre does not entertain walk-in customers. Credit and debit cards can be used for transactions made through the online channels. Lulu also provides safe and secure payment gateways to enhance security in payments for online transactions.

“We are working round the clock to keep up with the growing demand of our online customers and make sure all of them get what they need at this crucial time especially the elderly and those who are more vulnerable,” stated Mr Ananth.