Vuclip, a premium mobile video on demand service for emerging markets has announced a premium mobile content deal in cooperation with the Brand Management Department in the Middle East Broadcasting Centre (MBC), an Arabic language network in the Arab world.
With a rapidly increasing subscriber base in the Middle East, Vuclip viewers will have access to the MBC shows like Arab Idol, Arabs Got Talent, The X-Factor and The Voice. The partnership will also see viewers enjoy premium drama, lifestyle and sports content in addition to the latest Turkish drama series dubbed in Arabic.
“MBC is the leader when it comes to broadcasting and entertainment in the region with a host of award-winning shows that continue to be among the most viewed by our subscriber base. MBC and Vuclip have a history of strong partnership and we are very pleased to take this to the next level. We are excited to bring our subscribers across the wider Middle Eastern Region the opportunity to enjoy exclusively a wide selection of popular high quality content, featuring the most popular faces in Arabic entertainment,” commented Mai El Dahan, Head of Content Business, MENA, Vuclip.
Consumers can enjoy MBC premium content on their mobile devices by subscribing to the Vuclip premium video on demand service. Vuclip’s premium service is accessible through popular consumer access points such as apps, mobile browsers or via mobile carrier services in the region.
“At MBC we consider our audiences amongst our most prized asset and therefore we continue to develop programs and partnerships that will add the most value to them. With mobile fast becoming a platform of choice for viewers across the region, this partnership with Vuclip enables us to build on our core strengths and add new dimensions in the dynamic world of media and entertainment in the Middle East. Vuclip has been an invaluable partner for us to expand the reach and consumption of our premium content on the fast growing mobile medium and this is the next natural evolution of our strategic relationship,” shared Amin El Husseini, Mobile Product Manager, MBC.
