McDonald’s KSA Creates Ramadan Iftar Sand Clocks

Keeping in mind the Holy Month of Ramadan and how the month calls for food companies to abstain from showing food in their ads to avoid temptation during fasting, McDonald’s Saudi Arabia with its advertising agency Leo Burnett Riyadh created a novel new way to advertise its products without being disrespectful to the Muslim faith.

Turning outdoor McDonald’s Drive-Thru screens into Ramadan Iftar Sand Clocks, the virtual hourglass shows falling grains of sand slowly reveal the exact time customers can break their fast.


Taking 12 hours for the sand to fall – exactly the period of fasting – the grains of sand come together to form a McDonald’s meal. When the meal is complete, customers are free to order and enjoy it… just in time for Iftar.



Agency: Leo Burnett KSA

Advertiser: McDonald’s Saudi Arabia

Chief Creative Officer: Mohammed Bahmishan

Creative Director: Saadi Alkouatli

Creative Director: Mohammed Sehly

Creative Director: Alexandre Choucaire

Art Director: Jose Pedro Bortolini

Copywriter: Mohammad Omeira

UI: Mustafa El Lakkis

Chief Operating officer: Thamer Alfarsi

Regional Managing Director: Mazen Mitri

Group Account Director: Fady Yamak

Account Supervisor: Mohamad Hijazi

Production Company: Prodigious MEA

Music: Canja Audio Culture

Animation: Optix Dubai