MEA Leads In Mobile First, Mobile Heavy Users

in Digital

GlobalWebIndex has come out with its new chart that gives a preview of two new Mobile audiences: Mobile-First and Mobile-Heavy users.

The research shows that over 40 percent of internet users are Mobile-First, picking mobiles as their most important device and spending at least 30 minutes on these devices each day. Predictably, there are important regional variations at work here; Middle East and Africa (50 percent) and APAC (51 percent ) are at the absolute forefront, posting over double the figures of North America and Europe. In regions like North America and Europe the older populations remain much more committed to PCs and laptops.

Mobile segmentationMobile-Heavy users are the ones who spend more than four hours a day online on mobile. In this category MEA also comes a close second to Latin America with around 30 percent.

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With a strong academic and co-curricular background, Asma Wangde’s strength is in passionate execution of the task at hand with a sharp eye for detail and curiosity to know the world around. Her experience at the consultancy department of Grant Thornton Kuwait, where she worked for three years, enables her to focus on in-depth research and presenting news and developments in a simple manner. Having spent more than 20 years in Kuwait, she is well aware of the trends in the Arabian marketing and advertising world. This, along with her background in finance, allows her to bring an out-of-the-box perspective to The Arabian Marketer.

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