MENA’s Mouzannar, Ghorayeb, Rais Rank #1 In Directory Big Won

in Advertising

On the lines of what may remind one of The Gunn Report, The Big Won Rankings by Directory attempts to be a scoreboard for all awards won by an agency in a year. From the details seen in the latest round of the annual survey, the Middle East and North Africa (MENA) region has done well in 2015.

The Directory Big Won rankings, as they are more popularly known, for 2015 were compiled from tracking 7,194 awards, won from 3,406 separate pieces of work by 1,443 agencies, reflecting work from 2,355 Art Directors, 2,142 Creative Directors, 2,096 Copywriters, 831 Designers, 792 Executive Creative Directors, 520 Planners, 409 Chief Creative Officers and 248 Planning Directors.

While the UAE appears to have performed the best in the region, ranked on number eight globally, among agencies, Leo Burnett MENA has claimed many top positions in the survey – both across work and people. The agency’s Chief Creative Officer Bechara Mouzannar is ranked number one among Top CCOs ahead of BBDO’s David Lubar. Malek Ghorayeb is named the number one Top Executive Creative Director globally.

Bechara Mouzannar, Leo Burnett MENA

 

Another top scorer in the global lists is FP7/MENA’s Tahaab Rais who was placed number one among the Top Planning Directors.

Major wins from MENA in Directory Big Won 2015 are as follows:

CategoryRankAgencyWork & People
Top Campaigns Across all Categories9Leo Burnett BeirutKeep The Flame Alive
Top Digital Campaign5Leo Burnett BeirutKeep The Flame Alive
Top Integrated Campaign5Leo Burnett BeirutKeep The Flame Alive
Top Integrated Campaign9JWT CairoAbla Fahita
Top Outdoor Ambient Campaign9Leo Burnett BeirutLebanon4Sale
Top Media Campaign2FP7/DXB DubaiAkshar Alphabets
Top Media Campaign6Leo Burnett BeirutLebanon4Sale
Top Media Campaign6Leo Burnett/Starcom Mediavest BeirutKeep The Flame Alive
Top Media Campaign9Leo Burnett BeirutVote for us, we’ll vote for you
Top Chief Creative Officers1Leo Burnett MENABechara Mouzannar
Top Executive Creative Director1Leo Burnett BeirutMalek Ghorayeb
Top Executive Creative Director9FP7/DXB DubaiPaul Banham
Top Copyrighters8FP7/DXB DubaiNayaab Rais
Top Copyrighters10Leo Burnett BeirutLama Bawadi
Top Art Directors8FP7/DXB DubaiJospehine Younes
Top Planners4Leo Burnett BeirutSamer Shoueiry/Tina Sioufi
Top Planners10Leo Burnett BeirutYoumna El Asmar
Top Creative Directors2Leo Burnett BeirutAreej Mahmoud
Top Creative Directors13FP7/DXB DubaiNayaab Rais/Josephine Younes
Top Creative Directors16Leo Burnett BeirutDavina Atallah
Top Creative Directors31Leo Burnett BeirutLea Salibi/Caroline Farra/Rana Khoury
Top Creative Directors42Geometry Global DubaiLogan Allanson
Top Planning Directors1FP7/MENATahaab Rais
Top Planning Directors24JWT RiyadhDana Al Kutoubi
Top Planning Directors35JWT DubaiPrabhakar Iyer

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With a strong academic and co-curricular background, Asma Wangde’s strength is in passionate execution of the task at hand with a sharp eye for detail and curiosity to know the world around. Her experience at the consultancy department of Grant Thornton Kuwait, where she worked for three years, enables her to focus on in-depth research and presenting news and developments in a simple manner. Having spent more than 20 years in Kuwait, she is well aware of the trends in the Arabian marketing and advertising world. This, along with her background in finance, allows her to bring an out-of-the-box perspective to The Arabian Marketer.

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