MullenLowe MENA Names Matthew Butterworth As Managing Director

After spending seven months in the agency as the Regional Director of Digital and Integration, Matthew Butterworth has been promoted to Managing Director of MullenLowe MENA. In his role so far, Mr Butterworth has been championing the coming of the Digital Age since his early days in advertising at Publicis London, Amaze and McCann UK.

On his new role in the agency, he said, “My simple aim is to set the stage for every employee to be a roaring success. It’s actually easier done than said. I’m going to demonstrate how with agile integration within the network, marketing transformation consultancy and better understanding of our clients’ business, we will be able to deliver creative work that yields results.”

Mr Butterworth has worked on several global brands including Bentley, Triumph, Japanese Tobacco and General Motors to name a few. He has also been a key part of the Global McCann Strategic Taskforce to lay a foundation for stronger digital and social offerings for agencies in the network.

“Matthew epitomizes everything we look for in a leader. His agility and adeptness as a global advertising professional is something that will help steer us to newer opportunities and more importantly shape a renewed success model for the agency. If change is the only constant, Matthew is the right man to sail the changing trade winds,” said Mounir Harfouche, CEO at MullenLowe MENA.

Mr Butterworth will be supported by Khaled Farid, who has also been recently promoted to the Regional General Manager at MullenLowe MENA, in his new role.

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