It is a UAE show in the Radio Lynx category with 21 of 22 entries shortlisted from agencies in Dubai. Lebanon has one shortlist in the category. Two Omnicom agencies have featured the most in the Radio shortlist.
Ten entries from Impact BBDO have made it to the shortlist that include work from La Libanaise Des Jeux and BHV.
There are six from DDB Dubai for Henkel and Berlitz Language Centers – Dubai.
A total of 22 entries have made it to shortlist in the category. The complete list is as follows:
| Title | Advertiser | Entrant Company | Country |
|---|---|---|---|
| Sunday Stroll | Henkel | DDB Dubai | UAE |
| Barking Puppy | Henkel | DDB Dubai | UAE |
| Passionate Italian | Berlitz Language Centers - Dubai | DDB Dubai | UAE |
| Romantic Spanish | Berlitz Language Centers - Dubai | DDB Dubai | UAE |
| Authoritative German | Berlitz Language Centers - Dubai | DDB Dubai | UAE |
| Cutesy Japanese | Berlitz Language Centers - Dubai | DDB Dubai | UAE |
| Anyone Can Win - Albert | La Libanaise Des Jeux | Impact BBDO Dubai | UAE |
| Anyone Can Win - John | La Libanaise Des Jeux | Impact BBDO Dubai | UAE |
| Anyone Can Win - Lucy | La Libanaise Des Jeux | Impact BBDO Dubai | UAE |
| Procrastination | BHV | Impact BBDO Dubai | UAE |
| Procrastination | BHV | Impact BBDO Dubai | UAE |
| Procrastination | BHV | Impact BBDO Dubai | UAE |
| Anyone Can Win - Albert | La Libanaise Des Jeux | Impact BBDO Dubai | UAE |
| Anyone Can Win - John | La Libanaise Des Jeux | Impact BBDO Dubai | UAE |
| Anyone Can Win - Lucy | La Libanaise Des Jeux | Impact BBDO Dubai | UAE |
| Procrastination | BHV | Impact BBDO Dubai | UAE |
| Terms And Conditions | HSBC | J. Walter Thompson Dubai | UAE |
| I Say Arabi | Dish Network | Leo Burnett Beirut | Lebanon |
| Story Of A Spoon | Greenpeace International | Memac Ogilvy Dubai | UAE |
| Story Of A Spoon | Greenpeace International | Memac Ogilvy Dubai | UAE |
| Back Off Radio | Roads And Transport Authority | Memac Ogilvy Dubai | UAE |
| Hp #Bendtherulesme | HP | OMD Dubai | UAE |
