For its latest installment of ‘The Future of Retail’ podcast, TikTok hosted Shireen El Khatib, Chief Executive Officer, Majid Al Futtaim Shopping Malls to discuss key trends in the shopping mall sector. Hosted by Aref Yehia, Head of Retail & E-Commerce Business Partnerships at TikTok… Read More
As the official health and wellness partner of the Dubai Fitness Challenge, Fitbit organized a fitness activation at the City Centre Deira in association with Dubai Festival and Retail establishment to help raise awareness and participation for the sixth edition of the 30×30 challenge. Fitbit,… Read More
RoadRunAir, a new air travel company that specializes in offering luxury yet affordable tours on private jets, recently launched its first-ever digital campaign. It introduces the RoadRunAir positioning #ADreamComeTrue, which aims to tap into the desire to fly like a VIP. The new campaign illustrates… Read More
Football is more than a game for fans globally. Rather it is a celebration of life. Targeted at the huge fan base locally in the UAE & Kuwait, Gorenje, a leading European home appliance brand and a brand under Hisense Group, activated the campaign, “Bring… Read More
With more than 90% of the GCC’s population connected to the internet, neobanks are expected to record accelerated growth in the region. Often referred to as challenger banks, Neobanks, operate under the umbrella of mainstream finance but are supercharging specific services long associated with veteran… Read More
Technology Innovation Institute (TII), a leading global scientific research center and the applied research pillar of Abu Dhabi’s Advanced Technology Research Council (ATRC), on October 20 led the way in the ‘Emerging Tech’ category of Fast Company Middle East’s Most Innovative Companies 2022. The organizers… Read More
PepsiCo is introducing bottles made from recycled plastic in several of the region’s markets across beverage brands like Aquafina and Pepsi. With only 1 country in the region allowing the use of recycled plastic in food and beverage packaging in 2020, PepsiCo continues its journey… Read More
For its World Cup credit card campaign, anb, one of the banks in the Middle East has innovated by pushing its campaign on social media channels through OMD’s Omni Custom Audiences, including Snapchat and TikTok for the first time in the country. The precise targeting… Read More
Like Digital & Partners will join commerce tools and participate in Seamless Saudi Arabia 2022 from 2-3 November at the International Convention & Exhibition Centre, Riyadh. Announcing their partnership last month, commercetools is a leader in headless commerce and an industry-leading eCommerce software provider, renowned… Read More
The global consumer electronics and whitegoods manufacturer, Hisense, has signed a collaborative partnership with worldwide popular Quick Service Restaurant, McDonald’s, to support the launch of its FIFA World Cup 2022TM campaign in the GCC. The campaign will run in 760 restaurants in the Kingdom of… Read More