United Arab Emirates’ largest integrated local dairy company, Al Ain Farms has appointed the masters of momentum, Audience Collective Middle East to handle the marketing strategy to support the launch its new lactose-free dairy range to the UAE market. The latest partnership further strengthens the… Read More
Snap Inc. has introduced its new slate of exclusive and experimental features for its paid subscription, Snapchat+, offering Snapchatters more than 12 exclusive features, and allowing them to truly customize their Snapchat experience. The updated Snapchat+ subscription includes features such as Custom Story Expiration which… Read More
TBWA\RAAD has been named to Fast Company Middle East’s prestigious annual list of the Most Innovative Companies in the Middle East for 2022, ranking number one in the Advertising sector. The list honors groundbreaking businesses that are making profound impact on both industry and culture,… Read More
Integrated marketing agency Memac Ogilvy has appointed Claus Adams as its UAE CEO as the agency pursues ambitious growth plans across its full suite of capabilities. Adams will work alongside and report into the network’s MENA CEO, David Fox. In appointing its first dedicated… Read More
ArabyAds, the leading AdTech company in the MENA region, has acquired global influencer marketing platform indaHash. The acquisition comes close on the heels of ArabyAds’ recent $30 Million Pre Series B funding round led by AfricInvest, which the company had said would be spent on… Read More
TikTok hosted its first-ever Mental Well-being Summit in Egypt earlier this week in support of World Mental Health Day and its recently launched #EndTheStigma mental well-being campaign. Guests from across the Middle East were invited to learn more about how to safeguard their mental well-being… Read More
Mondrian Doha Big Five video has now released and is available to watch on the hotel’s YouTube channel. Created by Film House, a Cannes-award-winning Doha-based company, The Big Five video puts a spotlight on five of the people who are behind Mondrian Doha’s success. Starring… Read More
Amazon.sa has unveiled its new office in Riyadh that houses employees from various sectors of the company’s operations in the Kingdom of Saudi Arabia, including e-commerce, smart devices, Amazon Payments Services, Amazon Internet Services, and Amazon Advertising. “We are pleased to inaugurate our new office… Read More
During their participation at GITEX 2022 in Dubai, a number of Bahraini tech companies and entrepreneurs succeeded in establishing valuable partnerships with regional and international companies by signing a number of partnership deals. These partnerships will pave the way for their growth and development, enhancing… Read More
The Abu Dhabi Businesswomen Council held its first meeting in 2022, which was led by the Chairwoman of the Council Her Excellency Asma Al Fahim. The meeting addressed the Council’s strategic objectives and creative initiatives for the upcoming period to enhance women’s contribution to the… Read More
