A successful tasting promotion event was held on 8th December at 7.30 pm in AIRWERKS Café in Dubai, in the frame of the implementation of the EU financed campaign EU BEE HONEY, where consumers had the opportunity to directly taste the promoted European Bee Honey… Read More
TBWA\Worldwide was named 2021 Global Agency of the Year by Adweek, the United States-based publication covering the brand marketing ecosystem. TBWA was recognized for an exceptionally strong business year across a large range of global markets and its ability to drive Disruptive, transformative growth for… Read More
After a tough two years in which the GCC’s auto aftermarket has battled with a rise and fall due to prevailing pandemic restrictions and buyer sentiment, the sector is on the cusp of a revival but one where change is the name of the game.… Read More
At the end of each year, Twitter highlights the key conversations which took place on the platform throughout the year. Hashtags, handles, Tweets and Emojis are all analyzed in order to shed light on the stories that have led the public conversation over this year.… Read More
Danube Group, a building material, real estate and retail home furnishing, conglomerate is one of the first few companies who announced their new work week cycle today starting 1st of January 2022, in line with the UAE governments new directives of a shorter work week,… Read More
When it comes to prominent sales campaigns around the globe such as White Friday and Cyber Monday, these have always been significant for retailers and are often large contributors to annual sales results. And while shoppers have always flocked to physical stores to make the… Read More
Etihad Airways, the national airline of the UAE, and Ad-Lib.io, the next-generation Creative Management Platform (CMP), have partnered to advance Etihad’s digital advertising capabilities to the next level by leveraging Ad-Lib.io’s leading platform for digital-savvy brand marketers. Following a rigorous RFP process, Ad-Lib.io’s platform was… Read More
In celebration of the UAE’s 50th, and in an effort to encourage a more sustainable UAE following the vision of its founders, The National and Havas Middle East have conceptualized and printed the country’s first ‘plantable’ paper, #TheNationalGhafPaper. A symbol of the late Sheikh Zayed… Read More
vivo today officially debuted its X70 series of professional photography flagship smartphones across the UAE, Qatar, Bahrain, Kuwait and Oman. The X70 series – consisting of the X70 and X70 Pro – marks the next chapter in vivo’s global imaging partnership with ZEISS and their… Read More
A delegation with a major objective: to strengthen digital learning in local schools In line with the UAE’s vision of digitizing its education sector in order to train the talents of tomorrow; discussions between French entrepreneurs, UAE authorities and experts will be organized around… Read More
