New Balance has appointed Ana Elisa Seixas as Head of Marketing for the Middle East, Africa, and India (MEAI). In her new role, Ana will lead efforts to strengthen the brand’s presence across the region, driving innovative marketing campaigns and fostering deeper connections with local customers… Read More
Digimotive, a leading digital solutions provider in the Middle East and North Africa (MENA), has won the Bronze Award in the ‘Digital by Cause’ category at the prestigious MENA Digital Awards 2024. The recognition celebrates Digimotive’s collaboration with du Telecom on an innovative sustainability-focused campaign… Read More
Armstrong Fluid Technology, a leading manufacturer of intelligent flow equipment, including pumps, valves, heat exchangers and control solutions, has appointed Qusai Abuabed as Sales Director for Türkiye, Middle East & Africa. He succeeds Kevin Laidler, who will be returning to Toronto to take on his… Read More
Creative agency Awkward Ads has launched a new advertising campaign for Mountain Dew and Doritos, incorporating music, cultural elements, and dynamic visuals to engage Iraq’s Gen Z audience. The campaign features a musical collaboration between Iraqi rap artists Khalifa OG and Armando, who created… Read More
Dubai Lynx has unveiled its jury panel for the 2025 awards. This year’s lineup features industry leaders from 28 markets, including first-time representation from Croatia. Several globally renowned agencies and brands, such as Design Bridge and Partners, Momentum Worldwide, and 21GRAMS, will also make their… Read More
beIN MEDIA GROUP (‘beIN’), the global sports, entertainment and media group, has renewed its exclusive agreement with ATP Media, the broadcast arm of the ATP Tour, for its ATP Tour broadcast rights in 24 countries across the Middle East and North Africa (MENA) until 2028.… Read More
Diaverum, a global leader in renal care acquired by the M42 in 2023, has announced plans to start operations in Abu Dhabi and Al Ain, bringing advanced technological solutions and personalized patient care to renal patients in the UAE. As the largest provider of renal… Read More
GCC-based marketing & PR Firm By Miret Padovani is delighted to announce the opening of its new office in Miami, Florida. This expansion brings the company’s marketing, PR, and sales representation services to the US market, with a special spotlight on the travel and hospitality… Read More
Red Bull MOBILE in Saudi, powered by Future Network Telecommunications, today announced the launch of its exclusive new prepaid and postpaid plans – Hilali and Hilali Plus, designed to enhance customer experiences and deepen fan engagement with the prestigious Al Hilal Club. The new plans… Read More
Displayce, Europe’s leading platform for programmatic buying in out-of-home advertising, is taking another step in its global expansion and announces the appointment of Melissa Desfontaines as International Sales Manager. Based in Dubai, she will be responsible for driving the growth of programmatic DOOH in high-potential… Read More
