Advertisers want to attract people with discounts and other promotions, and people want to be able to easily claim and redeem offers any time, anywhere. Based on this, Facebook has reimagined and redesigned Facebook Offers for a new, streamlined mobile experience. Now advertisers can share… Read More
Twitter is expanding its revenue programs to allow creators on the platform to earn money in newer ways. And the micro-blogging platform is doing so with specific focus on videos. Earlier this year, the platform had enabled different ways for investing in video, including longer… Read More
Coca-Cola has officially announced its sponsorship of the Saudi Arabian Football Federation. The agreement includes full support to the Saudi National football Team, and the three main events happening in the Kingdom during the year — the Saudi King’s Cup, the Crown Prince Cup and… Read More
As the entrepreneurship culture in the region grows, and both the GCC government and companies in the private sector encourage more women in the work force, a marked increase is seen in women entrepreneurs in the region, a sign that spells good news at multiple… Read More
Asserting that the law is a “key pillar for the regulation of print, TV, radio and electronic publishing as well as regulating the relationship between the National Media Council (NMC) and the media free zones”, Dr Sultan bin Ahmad Sultan Al Jaber, Minister of State,… Read More
Building brands through celebrity and digital influencer endorsements remains a powerful communication tool for firms. Choosing the correct spokesperson is a big decision for any brand and needs to be carefully considered as they can either boost or tarnish a brand’s image. With the right… Read More
Technology is deeply embedded in Millennials’ everyday lives. A recent Visa study shows that Millennials are actively online between four and a half to six and a half hours a day, and have fully embraced online payments. Ecommerce is by far the most popular activity,… Read More
The BMW Group Regional Office in Dubai, responsible for BMW and MINI business operations across the Middle East region, has appointed Dr. Hamid Haqparwar as Director of Sales and Marketing for BMW Group in the Middle East, effective October 1, 2016. He succeeds Ralf Bissinger,… Read More
Innovation, with a focus on digital, is becoming among key priorities for businesses in Saudi Arabia. The rise of the startup culture, the concern against ‘Digital Darwinism’ and the likes are seeing companies in the Kingdom gear up for growth on the back of newer technologies.… Read More
Entrepreneurship is a source of economic growth in all parts of the world, and in many Middle Eastern countries, it is one of the main economic drivers. Bayt.com teamed up with YouGov to ascertain the current levels of understanding and interest in entrepreneurship throughout the… Read More
