The year 2015 was dubbed as the ‘Reviewmageddon Year’ by many due to the large number of creative and media contracts that were up for renewal in the year. Much of this action was taking place by global brands, with an impact over most markets. The Middle East and North Africa region, was in a manner of speaking, shielded from much of the global action. However, the region was not without its own new alliances and agency partners.
A quick look at some of the top account movements in the year:
| AGENCY | ACCOUNT | DUTIES |
| Publicis Groupe MENA | OSN | Creative, Digital |
| JWT Kuwait | Zain | Creative |
| Resolution & PHD MENA | Unilever | Search Marketing |
| Starcom MediaVest | InfoFort | Performance Mktg |
| MEC MENA | Kansai Paints Middle East | Media |
| TishTash | TheLuxuryCloset.com | Media |
| BPG Bates | Continental | Creative |
| Verve Marketing | Taj Dubai | PR & Marketing |
| Starcom MediaVest | Savola Group | Media |
| UM MENA | Reckitt Benckiser (RB) | Media |
| Grey Beirut | Volvo Cars | Digital |
| OMD Arabia | Savola Group | Retail Branding/ Media |
| Brazen | 4work Kobold | PR |
| UM MENA | Ooredoo Qatar | Media |
| Brazen | Glider Yachts | PR |
| Starcom MediaVest Group | Du | Media |
| J. Walter Thompson Beirut | Roadster Diner | Creative |
| Starcom MediaVest Group | Etihad Airways & Partners | Media |
| BPG Cohn & Wolfe | Emirates Airline Festival of Lit | PR |
| Horizon FCB Cairo | Egypt Post | Creative |
| WPP Team Air | Emirates Airline | Creative |
| Spark Middle East | wasl Properties & Corporate | Creative |
| Vizeum MENA | PUMA | Media |
| MediaVest | Emirates NBD | Media |
| Initiative MENA | Singapore Tourism Board | Media |
| Resolution MENA | Daimler | Search Marketing |
| Brazen | Prestige Wealth Solutions (PWS) | PR |
| UM’s J3 | Johnson & Johnson (J&J) | Media |
| Socialeyez | NARS | Social Media |
| PHD | Dubai Parks and Resorts | Media |
