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Recap 2015: Year’s Top Account Movements

Posted on January 3, 2016 in Advertising, Digital

People shaking hands
The year 2015 was dubbed as the ‘Reviewmageddon Year’ by many due to the large number of creative and media contracts that were up for renewal in the year. Much of this action was taking place by global brands, with an impact over most markets. The Middle East and North Africa region, was in a manner of speaking, shielded from much of the global action. However, the region was not without its own new alliances and agency partners.

A quick look at some of the top account movements in the year:

AGENCYACCOUNTDUTIES
Publicis Groupe MENAOSNCreative, Digital
JWT KuwaitZainCreative
Resolution & PHD MENAUnileverSearch Marketing
Starcom MediaVestInfoFortPerformance Mktg
MEC MENAKansai Paints Middle EastMedia
TishTashTheLuxuryCloset.comMedia
BPG BatesContinentalCreative
Verve MarketingTaj DubaiPR & Marketing
Starcom MediaVestSavola GroupMedia
UM MENAReckitt Benckiser (RB)Media
Grey BeirutVolvo CarsDigital
OMD ArabiaSavola GroupRetail Branding/ Media
Brazen4work KoboldPR
UM MENAOoredoo QatarMedia
BrazenGlider YachtsPR
Starcom MediaVest GroupDuMedia
J. Walter Thompson BeirutRoadster DinerCreative
Starcom MediaVest GroupEtihad Airways & PartnersMedia
BPG Cohn & WolfeEmirates Airline Festival of LitPR
Horizon FCB CairoEgypt PostCreative
WPP Team AirEmirates AirlineCreative
Spark Middle Eastwasl Properties & CorporateCreative
Vizeum MENAPUMAMedia
MediaVestEmirates NBDMedia
Initiative MENASingapore Tourism BoardMedia
Resolution MENADaimlerSearch Marketing
BrazenPrestige Wealth Solutions (PWS)PR
UM’s J3Johnson & Johnson (J&J)Media
SocialeyezNARSSocial Media
PHDDubai Parks and ResortsMedia

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Asma Wangde

With a strong academic and co-curricular background, Asma Wangde’s strength is in passionate execution of the task at hand with a sharp eye for detail and curiosity to know the world around. Her experience at the consultancy department of Grant Thornton Kuwait, where she worked for three years, enables her to focus on in-depth research and presenting news and developments in a simple manner. Having spent more than 20 years in Kuwait, she is well aware of the trends in the Arabian marketing and advertising world. This, along with her background in finance, allows her to bring an out-of-the-box perspective to The Arabian Marketer.

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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