Value fashion retail brand, Max, has undergone a digital “transformation” to simplify the shopping experience for its customers. Based on customer feedback around their shopping preferences, Max launched a number of services.
Starting with a single store in the UAE in 2004, Max now serves customers in over 350 stores across 16 countries.
Max’ digital transformation is underpinned by the launch of its online shopping website and applications for iOS and Android devices. It also launched a way for customers to shop directly from its Instagram account. The new site, that went live on November 24, 2016, has seen over 2.5 million page views since.
“The world is going through a major transformation thanks to the availability of smartphones and improved mobile connectivity, making retailers rethink their approach to delivering on their customers’ needs and expectations. By listening to our customers and understanding their shopping preferences, we are able to maintain market leadership by providing great fashion products, coupled with world-class customer experiences. Whether its innovation in product or in design at the retail level, or in the way we interact with our customers through our digital channels, our goal is to offer customers the most rewarding experience in value fashion,” said Tanya Todd, CEO at Max Fashion.
Max also recently launched #MyMaxStyle, encouraging customers to share their looks using the hashtag – an initiative targeted at Millennials across the region.
Max will soon become one of the first retailers in the region to launch it’s own ‘Click and Collect’ service, allowing customers to make online purchases at their convenience and choose to collect their items at their preferred Max store.
Max has also introduced an ‘in-store kiosk’ concept at its flagship stores, providing customers with easy access to the entire range of Max products, if a customer couldn’t find her size or colour she could order them online from the store and get them delivered to their doorstep. Customers can also continue to avail other online and offline services such as next day delivery, cash on delivery, easy and fast one touch pay and check out, a 30-day return policy, allowing customers to return products via courier or via Max stores.
For the Landmark Group loyalty program members of ‘Shukran’, Max has now linked online purchases to memberships in order to earn and redeem Shukran points across online and offline platforms, thereby providing an omnichannel shopping experience.
