Continuing its growth in the North, West and Central Africa region, satellite operator, SES, has increased its technical reach in the Ghana to two million TV homes. This signifies an increase of over 18 percent TV homes in Ghana compared to 2014, which brings SES’ overall household reach in Ghana to more than 35 percent of all TV homes in the country.
The numbers were highlighted in the Satellite Monitor, an annual market research study commissioned by SES and carried out by various independent institutes. The study has been conducted for over 20 years in Europe and has now been replicated in Ghana. Nearly 3000 interviews were conducted for this study, the first of its kind to be carried out by a satellite operator in markets where digitalisation is a key focus and a national priority.
The SES Satellite Monitor findings illustrate the important role that satellite plays in the Ghanaian TV market. Additionally, the study provides credible statistics for the market and can be used by other industry players to further understand the broadcasting industry landscape.
“We view our presence in Ghana as an investment in the national broadcast landscape through supporting local businesses in their efforts to contribute to the digital switchover process. The research results show that the African market is full of opportunities, and we will continue to develop our services to support TV operators and help them grow and reach new audiences. Furthermore, the research has a huge impact on countries such as Ghana, where digitisation is a major focus,” said Eric Lecocq, General Manager of North, West and Central Africa at SES.
