Agencies in the Middle East and North Africa region bagged a total of 6 Lions in the Direct, Innovations and Cyber categories at the Cannes Lions International Festival of Creativity 2017.
The only Gold that the region got in these categories was by FP7/CAI whose ‘The Line Up Song’ for Coca Cola won the metal in the Cyber category.
Impact BBDO, on the other hand, won two Silver Lions in the Direct and Cyber category for its ‘Skip Friday 13’ campaign for La Libanaise Des Jeux.
Memac Ogilvy’s Dubai and Amman agencies also bagged a Silver and a Bronze. The agency’s Dubai office won the Silver Lion for ‘Potatoes On Mars’ for CIP in the Innovations Lions category and its Amman office won a Bronze in the Direct category for ‘Trump’ for Royal Jordanian Airlines.
The Classic Partnership Advertising Dubai’s ‘Footnote For The Breast’ won a Bronze Lion in the Direct category.