After winning the Media Agency of the Year at Dubai Lynx, Starcom MediaVest, Group seems to be continuing its winning streak. This time the media agency bagged the account of Saudi-based Savola Group to handle its media buying and planning. In the past, SMG has been the media agency of Savola Foods since 2007 in the Egyptian Market.
Given SMG’s extensive expertise in the Saudi Market, the media agency will work with Savola Group to develop a regional media framework, with a focus on creating a cohesive data strategy across bought, owned and earned channels.
“SMG KSA has maintained its number one position in the market, with strong local capabilities, especially in the FMCG sector. We enjoy more than one third of the operations in KSA; which is double the size of our competitor. We look forward to bringing advanced digital offerings, innovative media planning and branded content solutions to help Savola Group further grow their business,” commented Ramzi Ghanem, Managing Director, SMG KSA.
In 2014, SMG gained 34 new businesses, as well as being named MENA Cristal Media Agency of the Year.