Social Fitness Platform inKin Plans UAE Branch

inKin
Formed in November 2014, owned by the Russian entity – Minnova.MED LLC, inKin is essentially the coming together of five co-founders including family and friends to create a social fitness platform. A private alpha version of the platform was launched in February 2015, shortly followed by an open beta version in July 2015. The team is focused on adding more features and enhancing the user experience on both web and mobile platforms.

While the developing team is located in Yerevan, Armenia, the startup is planning to open up a branch in Dubai, too.

The inKin Social Fitness Platform is a free service that allows users to connect with friends, relatives and coworkers with different fitness devices and apps. It currently supports Fitbit, Jawbone, Garmin, Microsoft Band, Misfit, Withings, iHealth, Lumo, and The Moves app, with more apps and devices to be integrated by the end of 2016.

inKin’s mission has been to motivate and inspire users to start on a journey towards a healthier life – all the while socializing with friends and family.

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“We created inKin because we realized that people who use different fitness trackers couldn’t view each other’s results and achievements, and challenge and compete with each other. Users would have to either buy fitness wearables that their friends were already using, or convince them to switch to the preferred brand, which is even harder,” comment the Founders.

inKin is also building a paid free corporate solution for companies of different sizes to engage their staff in a healthier lifestyle. Soon, users will also be given gratifying benefits such as discounts and deals as they increase their daily step count. We plan to introduce certain premium features for those of our users who would like to go beyond our free plan.

“inKin is a global platform, and we consider UAE as one of the key markets where fitness is booming and fitness devices are gaining more and more popularity. We will continue focusing on user acquisition across Dubai and other Emirates.

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