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Abla Fahita

Catch The Arab Consumers Before They Change

Catch The Arab Consumers Before They Change

7 years ago by Vatche KeverianAdvertising

In the third annual consumer-centric report, J. Walter Thompson Intelligence MENA highlights the changes that will have direct impact on the consumption model in the Arab world in 2015. A significant takeout from the trend report is that ‘betterment’ is the key driver. As Mennah… Read More

J. Walter Thompson Egypt Wins First Ever Titanium Lion For ‘Abla Fahita’ In MENA

J. Walter Thompson Egypt Wins First Ever Titanium Lion For ‘Abla Fahita’ In MENA

7 years ago by Sana MahmudAdvertising

JWT Entertainment in Cairo, part of the J. Walter Thompson Company in the Middle East and Africa, bagged a coveted Titanium Lion award at the Cannes Lions Festival of Creativity, for Abla Fahita. “Egypt is a cradle of Arab culture and our Cairo team has… Read More

Going Back To Basics: The Resurgence Of Arabic

Going Back To Basics: The Resurgence Of Arabic

7 years ago by Sana MahmudMarketing

  Being proud of one’s roots is in again, and that is one reason why the language Arabic is regaining its cool factor. With the emergence of new tools of communications and new systems, there is an increasing demand by people in the MENA region for… Read More

Egyptian Online Star Abla Fahita To Speak at Dubai Lynx

Egyptian Online Star Abla Fahita To Speak at Dubai Lynx

8 years ago by Zeba MahmudAdvertising

This year, Dubai Lynx has enhanced the content on offer during the festival by adding two new streams — one of them is the Arabic Day. Arabic Day is expected to reach out at the wider MENA audience. Running alongside the main programme, it will offer seven hours… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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