In the third annual consumer-centric report, J. Walter Thompson Intelligence MENA highlights the changes that will have direct impact on the consumption model in the Arab world in 2015. A significant takeout from the trend report is that ‘betterment’ is the key driver. As Mennah… Read More
JWT Entertainment in Cairo, part of the J. Walter Thompson Company in the Middle East and Africa, bagged a coveted Titanium Lion award at the Cannes Lions Festival of Creativity, for Abla Fahita. “Egypt is a cradle of Arab culture and our Cairo team has… Read More
Being proud of one’s roots is in again, and that is one reason why the language Arabic is regaining its cool factor. With the emergence of new tools of communications and new systems, there is an increasing demand by people in the MENA region for… Read More
This year, Dubai Lynx has enhanced the content on offer during the festival by adding two new streams — one of them is the Arabic Day. Arabic Day is expected to reach out at the wider MENA audience. Running alongside the main programme, it will offer seven hours… Read More
