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Cannes Lions Ups Brand Presence With CMO Growth Council

Cannes Lions Ups Brand Presence With CMO Growth Council

3 years ago by Zeba MahmudAdvertising

Cannes Lions has stressed that more brands will participate in this year’s Festival than ever before. An expanded brand-focused content program includes the one-day Brand Marketers’ Creative Summit on Thursday June 20, 2019. This year, over 100 global brands will speak on the stages, an… Read More

Cannes Lions & ANA Launch CMO Growth Council

Cannes Lions & ANA Launch CMO Growth Council

4 years ago by Asma WangdeAdvertising

The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) has launched CMO Growth Council in partnership with the ANA’s CMO Masters Circle. The CMO Growth Council will initially comprise 20 CMOs. Chaired by Marc Pritchard, Chief Brand Officer, Procter &… Read More

And Now It’s Facebook On ANA Radar

And Now It’s Facebook On ANA Radar

6 years ago by Zeba MahmudDigital

A constant string of controversies have been among the highlights of 2016. The Association of National Advertisers (ANA) that had recently been in news for calling out lack of transparency in media agency dealings, is now urging Facebook for third party accreditation. ANA had added… Read More

Sanascope: The Transparency Debate

Sanascope: The Transparency Debate

6 years ago by Sana MahmudAM Editorial

The recently released Association of National Advertisers (ANA) report on media transparency created quite a stir in the advertising industry across the globe for several of its revelations including cash rebates by media agencies. The debate will continue to garner attention as ANA has now… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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