Digital consumption and the proliferation of social media channels have compelled marketers to focus on enhancing consumer experience to better engage audiences. From the cell phone to the desktop to physically visiting a store, consumers are entering an omnichannel world, expecting a continuity in their experience. According to a recent Forrester Consulting study,… Read More
Content marketing has to be the most popular buzzword of 2014. From relying on traditional advertising methods such as flyers, banners and television ads to market their brands, businesses are seeking solutions that marry commercial messaging with content or entertainment or editorial. The growth of the Information Age may have… Read More
If search was the first big movement for people to take digital seriously, social media is the next significant wave. Where on the one hand, social media forced brands to revisit the way they engaged consumers, on the other hand, when embraced strategically, social media… Read More
