Let’s face it, many of your potential clients click on a product, check your offer, but than resign from finalizing a purchase. According to Baymard analysis, the average documented online shopping cart abandonment rate is almost 70 percent. Some of your website’s users will decide… Read More
RTB House has implemented new algorithms for precise estimation of cost-through clicks (CTRs), which it claims allows better prediction for potential clicks on ads, thereby yielding higher return on investment (ROI) for customers. This development makes the retargeting tech company use deep learning – the… Read More
YouTube is going to kick start its second edition of The Lantern Award, an accolade which celebrates the Middle East and North Africa’s (MENA) most engaging and creative advertisements during Ramadan and Eid. Designed to recognize the MENA’s creative, media and advertising agencies, The Lantern… Read More
Swiss companies, such as the soft cheese manufacturer Baer and Swiss Life, have said that they will stop placing any advertising on Google because their ads have appeared alongside YouTube videos with inappropriate content, such as neo-Nazi speeches or extremist videos. US telecom giants AT&T… Read More
YouTube has launched the first edition of The Lantern, the first award on the global video platform to recognize the efforts of creative agencies, media agencies and advertisers in the Middle East and North Africa (MENA) during the Holy month of Ramadan. Led by YouTube,… Read More
