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Actionable Steps To Optimize Retargeting Campaigns

Actionable Steps To Optimize Retargeting Campaigns

2 years ago by Shady FrancisAdvertising

Let’s face it, many of your potential clients click on a product, check your offer, but than resign from finalizing a purchase. According to Baymard analysis, the average documented online shopping cart abandonment rate is almost 70 percent. Some of your website’s users will decide… Read More

RTB House Induces Deep Learning In Campaigns

RTB House Induces Deep Learning In Campaigns

2 years ago by Sana MahmudAdvertising

RTB House has implemented new algorithms for precise estimation of cost-through clicks (CTRs), which it claims allows better prediction for potential clicks on ads, thereby yielding higher return on investment (ROI) for customers. This development makes the retargeting tech company use deep learning – the… Read More

YouTube’s Lantern Award Returns For Its Second Ramadan

YouTube’s Lantern Award Returns For Its Second Ramadan

3 years ago by Zeba MahmudAdvertising

YouTube is going to kick start its second edition of The Lantern Award, an accolade which celebrates the Middle East and North Africa’s (MENA) most engaging and creative advertisements during Ramadan and Eid. Designed to recognize the MENA’s creative, media and advertising agencies, The Lantern… Read More

Google Ad Boycott: Is It All About Free PR?

Google Ad Boycott: Is It All About Free PR?

3 years ago by Stefan MichelContributors

Swiss companies, such as the soft cheese manufacturer Baer and Swiss Life, have said that they will stop placing any advertising on Google because their ads have appeared alongside YouTube videos with inappropriate content, such as neo-Nazi speeches or extremist videos. US telecom giants AT&T… Read More

YouTube Gears Up To Recognize Ramadan’s Most Engaging Ads

YouTube Gears Up To Recognize Ramadan’s Most Engaging Ads

4 years ago by Sana MahmudAdvertising

YouTube has launched the first edition of The Lantern, the first award on the global video platform to recognize the efforts of creative agencies, media agencies and advertisers in the Middle East and North Africa (MENA) during the Holy month of Ramadan. Led by YouTube,… Read More

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    J. Walter Thompson Wins Integrated Lynx Grand Prix

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    Samsung’s ‘Back Up Memory’ Wins Top Prize In Mobile Lynx

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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