Entries from five agencies from the Middle East and North Africa (MENA) region have made it to the PR Lions category at the Cannes Lions International Festival of Creativity. Leo Burnett Beirut is leading the way with its ‘Vote For Us, We’ll Vote For You’ campaign for… Read More
Out of the 469 entries that were shortlisted in the Outdoor Lions category at the Cannes Lions International Festival of Creativity, agencies from the MENA region have clinched a few spots in the shortlist entries, competing for the final prize. In the shorlists, which also treats campaign… Read More
After the likes of Facebook, Twitter and Tumblr, it was Tinder’s turn in 2015 to woo advertisers and agencies at the Cannes Lions International Festival of Creativity. The dating app’s Founder and President of Tinder, Sean Rad made a case for it stating that Tinder has grown to a platform that embodies four… Read More
Continuing the point of view that was shared in the article titled ‘Finding Oz’ in the Arabian Marketer, where I wrote about our region’s journey at Cannes from failure and heartbreak to gradual redemption and eventual bliss, I’ll be sharing key insights from my experience… Read More
This time, next month, if all goes well, I will be in the southern most tip of France, attending the Cannes Lions International Festival of Creativity. After all that I have read and heard about the Festival, I am thrilled at the prospect of being there,… Read More
