Chief Data Officer Archives - AM Marketing, Media, Advertising News in MENA

Sanascope: Beginning 2017 With Data Power

Digital is mainstream. We are in the age of the geeks and the Middle East and North Africa (MENA) region, where legacy media dominates despite consumer trends, will see the change too. Glad that is out the way. That is after all the bottomline of… Read More

Future Companies Will Be Data Powered

9 years ago by Ryan MurdochAdvertising

When we think about companies that will dominate or have already disrupted an industry, the likes of Google, Facebook, Uber and Netflix come to mind. Closer to home, Careem has done a great job of localizing an existing global business model. The common thread that… Read More