Dany Naaman Archives - AM Marketing, Media, Advertising News in MENA

Rewind 2018: Quoted In AM — Top Interviews & Comments

As the countdown to 2019 nearly comes to a close, Arabian Marketer takes a final look at some of the comments and remarks made in the year gone. Some of these advices will continue to hold true, and some of these learnings will be of… Read More

Marketers Must Measure Agencies On Results: Dany Naaman

7 years ago by Zeba MahmudAdvertising

In a candid conversation, Havas Media’s Regional Managing Director, Dany Naaman, calls out industry analysts crying ad spend decline & urges marketers to walk the talk in transparency and partnership. Excerpts: Would you agree 2017 was an interesting year for the industry? It was, however,… Read More