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Duncan Southgate

Weak Multichannel Strategy Will Compromise Effectiveness

Weak Multichannel Strategy Will Compromise Effectiveness

8 years ago by Sana MahmudMarketing

In the myriad of channel choices and ad formats, delivering effective and integrated campaigns that consumers understand well across channels is essential. Kantar Millward Brown examined the state of multichannel advertising campaigns in a study that included markets such as Saudi Arabia and the UAE.… Read More

Gen Z Is Gearing Up to Challenge Brands, Says Kantar Millward Brown

Gen Z Is Gearing Up to Challenge Brands, Says Kantar Millward Brown

9 years ago by Zeba MahmudMarketing

Gen Z, also known as Centennials, has its own distinct behaviors, attitudes and responses to advertising. Gen Z is even more passionate about music than millennials (43 percent like to have ‘always on’ access to music compared to 30 percent for Gen Y) and more… Read More

Centennials To Top Marketers 2017 Agenda

Centennials To Top Marketers 2017 Agenda

9 years ago by Zeba MahmudDigital

Top of the marketing to do list for 2017 should be about gaining a rapid understanding of the needs, aspirations and behaviors of Generation Z, also called post-millennials and centennials. Brands will have to create better connected consumer journeys that are less intrusive with a… Read More

Programmatic To Take Center Stage For Creative & Brand: Millward Brown

Programmatic To Take Center Stage For Creative & Brand: Millward Brown

11 years ago by Sana MahmudDigital

The keywords associated with programmatic in its current application are right message to right person at the right time for the right price. For an industry where ‘price’ matters, a lot about programmatic advertising has been confined to its role in efficiency. It would however… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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