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Effective Measure

Infographic: MENA’s Online Consumption In Jan

Infographic: MENA’s Online Consumption In Jan

7 years ago by AM News DeskDigital

Effective Measure’s infographic takes a look at the internet consumption in the Middle East & North Africa (MENA) region in January 2018. This includes what the audiences looks like for the top sites, how they live and where they spend their time online.

Gulf News, Khaleej Times Among Leading Online Channels

Gulf News, Khaleej Times Among Leading Online Channels

8 years ago by Sana MahmudDigital

Gulf News and Khaleej Times seems to be the prominent news channels that viewers read online in the month of September, according to the latest digital landscape report by Effective Measure. Gulf News got 3,073,159 unique views, with page views accounting to 22,913,047. On the… Read More

Samsung Is Middle East’s Most Popular Mobile Brand

Samsung Is Middle East’s Most Popular Mobile Brand

8 years ago by Sana MahmudAM Tech

Data continues to show that smartphones and mobility is still top of mind for the digital industry. In 2017, almost 70 percent of people living in the Middle East & North Africa (MENA) browse the web on their mobile. In its latest Middle East Mobile… Read More

The Middle East’s Most Career-Driven Age Group

The Middle East’s Most Career-Driven Age Group

8 years ago by Millie LesterContributors

As many know, money (and angular momentum) makes the world go round, but who’s dying to make the money? Findings from our 2017 study into generational lifestyles within the Middle East and North Africa (MENA) contradicts the idea that Generation Z consists of egocentric Snapchatters… Read More

Infographic: Which Biz Sites Topped Charts In The GCC In April

Infographic: Which Biz Sites Topped Charts In The GCC In April

8 years ago by AM News DeskDigital

Effective Measure has taken a closer look at the online business platforms in the GCC region for the month of April. The process took into consideration the sites that were tagged with the Effective Measure tracking code as measured by unique browsers on both PCs… Read More

Infographic: A Ramadan 2017 Guide For Media Planners

Infographic: A Ramadan 2017 Guide For Media Planners

8 years ago by Asma WangdeAdvertising

Ramadan is quickly approaching. For brands marketing to the Middle East & North Africa (MENA) region from May 26 to June 24, 2017, the advertising plan needs to cater significantly to this religious holiday. To help media agencies and media owners prepare, Effective Measure has… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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