According to a recent research, the Arab online population is growing faster than that of online Arabic content, creating a gap that needs to be filled and prospects that local entrepreneurs are looking to grab. The research carried out by BECO Capital, a regional venture… Read More
Dentsu Aegis Network is shifting its focus to digital as marketers seek a different mix of services in lieu of the changing speed of technology. Speaking about the global scenario and Middle East and North Africa in specific, Nigel Morris, CEO, Dentsu Aegis Network Americas… Read More
Technology has changed all over the world and Middle East and North Africa is no exception. With consumers in MENA being more connected than ever courtesy proliferation of digital devices and platforms, one big market witnessing a huge media revolution is Kingdom of Saudi Arabia.… Read More
T-PayTM, the first open mobile payment platform in the Arab region launched by ArpuPlus, has revealed that its business has seen a 62-fold growth in revenue last year. The UAE, Saudi Arabia and Egypt have been leading the pack, currently generating over half of the… Read More
As Arabic becomes ‘cool’ in the region, the demand for content in the local language has also increased. Combine this with the growth of mobile, and a clear trend seeing Arabic apps emerges. According to a recent On Device Research survey, UAE has the highest… Read More
With the recent terror attacks and announcement of tighter visa rules, countries in the MENA region Tunisia and Egypt seemed to have suffered, bringing a decline in visitors to the countries. This analysis was revealed by Sojern, a performance marketing platform for travel brands in… Read More
Very soon, indoor data coverage will become easier for Etisalat consumers in Egypt. The telecom company has partnered with Ericsson to deploy the latter’s Radio Dot System in the region. Being the first-of-its-kind implementation in Egypt, the system provides data traffic solution in Egypt. Ericsson… Read More
