Although stories about the ‘death of print’ are sometimes prone to over-exaggeration, data from Global Web Index indicates that internet users are spending longer each day on digital rather than traditional print press. On average, online adults are now spending 50 minutes a day reading… Read More
What are the implications of device sharing on the reach of ad blocking software, when it comes to mobile? Global Web Index attempts to answer. It’s long been known that devices such as PCs, laptops and smart TVs are shared by multiple users. But GWI’s data… Read More
Although 2015 was a bumper year for cinema ad-spend globally, 2016 has seen equally impressive growth. This format has a strong potential reach – 6 in 10 internet users are visiting cinema at least once a month. It’s the key 16-34 age group who are… Read More
With Google’s new video-calling app, Duo, gaining its first users after its launch last week, Global Web Index looks at the vast penetration rates that Google’s operating system, Android, enjoys around the world. Although also available on iOS, Duo’s real market is likely to be… Read More
Hoping to capitalize on what has been called “the most social” Olympics ever, broadcasters has partnered with major social networks to drive up engagement. Global Web Index data shows that these social networks have significant reach among the Olympic audience. Facebook tops the table for… Read More
Facebook dominated the headlines last week when it announced it was responding to the rise of ad-blocking by changing the way desktop advertising is loaded, thereby making it considerably more difficult to detect. It’s not hard to see why Facebook would want to tackle the… Read More
Globally, 45 percent of desktop ad blockers share their PC/laptop with at least one other person, serving as an important reminder that – when it comes to ad-blocking – one install does not necessarily equal just one person blocking ads. Global Web Index data shows… Read More
Stories of a ‘context collapse’ may have hit social networking platforms lately but there’s still 44 percent who can be considered ‘Personal Sharers’, using social media to share photos, their opinion, or details of their daily lives. Equally clear is that social networks are an… Read More
The ongoing discussion around the social ‘context collapse’ has brought to light some key trends in social behaviors – and as Global Web Index’ new Passive Networking report highlights, one of the most important aspects to this, has been the migration of sharing from social networks… Read More
One of the most common and cross-demographic reasons for using social networks at present is to ‘fill up spare time’. That gives some context for the rising figures seen for average daily time spent on social media and messaging services. Globally, digital consumers say they… Read More
