The ‘e’ in front of esports implies that it’s in a different category altogether, with a separate audience and a separate culture. But eight in 10 esports viewers are already watching ‘traditional’ sports, showing that most esports viewers see it as an addition, not a… Read More
Since 2015, there’s been a big uplift in the number of millennial mothers carrying out brand-related activities on Facebook, Twitter and Instagram. It’s now over half who are following new brands, visiting their pages or asking them questions on these platforms – up from less… Read More
GlobalWebIndex (GWI) looks at what impact cinema ads have on Cinemagoers, described as internet users who visit the cinema at least once a month. One in five Cinemagoers, as per GWI discover brands through cinema ads. They make an impact on old and young alike;… Read More
With their high-end PS4 Pro and Xbox One X consoles on the market, Sony and Microsoft are looking to capitalize on an enthusiast audience happy to upgrade their hardware for incremental increases in performance. What proportion of console gamers are most engaged with their device?… Read More
Alongside the game, the Super Bowl commercials have become a cultural phenomenon, allowing brands to create buzz and conversation around the world. TV is undoubtedly still one of the most efficient ways to raise brand awareness, however, what really sets winners apart from losers remains… Read More
Overall, search engines and TV ads remain the most important brand discovery channels for millennials, as they do for Gen Xers or Baby Boomers. But it’s in looking at the over-indexes where it is evident how third-party digital content sources differentiate millennials from older generations.… Read More
To consume video or audio based content online, millennials are primarily choosing a mobile over PCs/laptops. This lead is greatest for watching video clips (e.g. through social media apps or YouTube), where the convenience of mobiles is trumping larger-screened devices (despite the latter providing a… Read More
With McDonald’s having more than 36,000 restaurants globally in over 100 countries, Global Web Index took at closer look at how the fast food chain’s ambition to create fully recyclable packaging by 2025 could help spread its global reach still further by appealing to eco-conscious… Read More
More affluent consumers have purchased something on their mobiles than their computer in the last month. According to data from Global Web Index, in the Middle East & Africa (MEA) region, 46 percent affluent onliners have made a purchase via mobile and 36 percent have… Read More
Email marketing is arguably one of the most direct ways of reaching out to consumers with more tailored and personalized content. Data from Global Web Index suggests that, despite the influence of newer forms of digital communication such as social and video, email marketing is… Read More
