With McDonald’s having more than 36,000 restaurants globally in over 100 countries, Global Web Index took at closer look at how the fast food chain’s ambition to create fully recyclable packaging by 2025 could help spread its global reach still further by appealing to eco-conscious… Read More
More affluent consumers have purchased something on their mobiles than their computer in the last month. According to data from Global Web Index, in the Middle East & Africa (MEA) region, 46 percent affluent onliners have made a purchase via mobile and 36 percent have… Read More
Email marketing is arguably one of the most direct ways of reaching out to consumers with more tailored and personalized content. Data from Global Web Index suggests that, despite the influence of newer forms of digital communication such as social and video, email marketing is… Read More
The social media users by the youngest digital consumers (16-24s), essentially the smartphone-centric age group, is the most engaged with social. The Middle East & Africa region is seeing higher consumption patterns in this factor, in comparison to some of the western markets with the… Read More
Travel brands will be looking to capitalize on the many consumers who are planning their vacations for the coming year. When it comes to the best places to target this audience, the more traditional channels remain the most effective. Search engines and TV ads top… Read More
As voice-controlled assistants speakers such as the Amazon Echo or Google Home become popular Global Web Index takes a look at the potential for smart speaker shopping through online grocers. It’s almost six in 10 online grocery shoppers who say they currently use one of… Read More
Online Grocery Buyers or internet users who say they have main or joint responsibility for the household food shopping and have purchased at least one grocery product online in the past six months form a core part of online shopping. When buying any kind of… Read More
With almost half of the ad blocker users saying they consume stories or videos on news websites, where they may not be exposed to advertising unless they have whitelisted the site, the challenge facing publishers is clear. Like the average internet user, ad blocker users… Read More
Around 16 percent onliners cite the prospect of getting access to exclusive content or services like music and videos as an important reason to endorse a brand. In line with their enthusiasm for entertainment more broadly, 16-24s hit a high of 19 percent, with these… Read More
Social platforms have become an ideal avenue for beauty brands hoping to organically expand their reach. Due to its visual nature, Instagram in particular has been an attractive channel for brands looking to showcase their latest beauty products – including via influencers. Compared to the… Read More
