As outlined in Mary Meeker’s 2017 Trends report, this year marks the first time that internet ad spend is expected to overtake its TV equivalent. Just as daily time spent watching TV rises directly in line with age, so too does discovering brands via TV… Read More
In April 2016, a Kansas family from a remote farm in the town of Potwin (population 449) made headlines for a very peculiar reason. Having suffered years of mistaken identity related harrassment, abuse and bizarre claims, the root of this family’s unusual ordeal continued to… Read More
Millennials represent a significant opportunity for marketers as they come to an age and level of income where long-term buying habits are established. Around 60 percent of Millennials identify themselves as brand-loyal, stating that once they find a brand they stick to it, while half… Read More
With Gen Zers the first generation to be raised in the highly-connected smartphone-centric era, this device has become absolutely central to the lifestyle of these users. Mobile now accounts for 52 percent of their daily online time – with an average of 4 hours and… Read More
One of the most striking landmarks on the horizon in the digital landscape is the mobile tipping point – the point in which internet users will spend longer on their mobile than all other devices combined. It’s by looking at the habits of the youngest… Read More
The shift from traditional to digital media is much discussed but rarely quantified. From a Middle East & Africa perspective, especially to better understand markets such as the UAE and Saudi Arabia where digital is already a lead medium, it is imperative to know the… Read More
Around 44 percent of internet users in the Middle East & Africa (MEA) region say that they watch Premier League matches on TV or online, according to data from Global Web Index. This is testament to the marketing efforts of the League and its major… Read More
Lifestyle behaviors can vary between Millennials, Gen X and Baby Boomers, and more so when looking at behaviors linked to health. It’s almost four in five Millennials who say they exercise at least once a week – a bigger proportion than the number seen for… Read More
The on-the-go advantages of mobile podcasts have made them a hit among fitness fanatics, including those in the Middle East & Africa (MEA) region. This audience is 35 percent more likely than the average to be listening to podcasts via mobile, and it’s now two… Read More
Just as convenience factors like free delivery and a quick and easy checkout process weigh heavily on the purchasing decisions of parents of young children, the convenience of mobiles has ensured they have become this group’s most popular ecommerce device. In 2015, it was PCs/laptops… Read More
