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Keith Weed

Industry Supports GroupM’s Global Viewability Standards

Industry Supports GroupM’s Global Viewability Standards

8 years ago by Sana MahmudAdvertising

GroupM has rolled out viewability standards to support continued investment in digital media. These standards are applicable in all markets that the media holding company operates in, including the Middle East & North Africa region. Viewability, a measure of a digital ad’s opportunity to be… Read More

Balance Between Creativity & Effectiveness Required: Keith Weed, Unilever

Balance Between Creativity & Effectiveness Required: Keith Weed, Unilever

10 years ago by Sana MahmudAdvertising

For Keith Weed, the Chief Marketing & Communications Officer of Unilever, the growth of technology does not take away from the basic fundamental approach of placing people at the centre of all initiatives. He outlines three elements that matter when the conversation is centered on… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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