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Sanascope: Clutter-Breaking Content Calling

Sanascope: Clutter-Breaking Content Calling

5 years ago by Sana MahmudAdvertising

With all the conversation on content in the year gone, it was not particularly surprising that two prominent agency initiatives in the first few days of 2016 were focused on content and all aspects surrounding it. But it was strange. Mindshare and Initiative had put… Read More

Integrated Sales & Media In The New Purchase Funnel

Integrated Sales & Media In The New Purchase Funnel

5 years ago by Sana MahmudDigital

The conventional purchase funnel has evolved courtesy the advent of technology and the impact of digital. The year 2016 will see this trend fructify further as marketers develop clearer consumer journey maps – from awareness to purchase – in order to better integrate sales and… Read More

Artificial Intelligence Will See Brands Targeting Machines

Artificial Intelligence Will See Brands Targeting Machines

5 years ago by AM News DeskDigital

“It’s 11:59pm on the eve of the artificial intelligence (AI) revolution and one of the first industries to be impacted is marketing.” This was the opening statement at PHD UAE’s BrainScape, an annual thought-leadership conference which focussed on Artificial Intelligence. Kevin Slavin, founder of Playful… Read More

People Buy Newspapers For News Stories, Not Advertising

People Buy Newspapers For News Stories, Not Advertising

5 years ago by Nicolas MognardAdvertising

Over the years, advertising has lost its psychological influence and subliminal power. These days, consumers and the public in general value the information they find in respectable media sources. Featuring in the news section costs significantly less than running an advertisement. In today’s competitive business… Read More

‘Think With Google’ Offers Brands Insights On Online Consumers

‘Think With Google’ Offers Brands Insights On Online Consumers

5 years ago by Sana MahmudDigital

Google has launched a Middle East edition of its online marketing data platform ‘Think with Google’. The site, which offers analysis and insights for the marketing industry, was introduced in tandem with new research focused on UAE consumer decision making called moments that matter. The… Read More

With a Captive Audience Comes Responsibility

With a Captive Audience Comes Responsibility

6 years ago by Edmond MoutranAdvertising

During the month of Ramadan, we experience a dramatic change of pace in our lives. The calming influence of the holy month is felt across the region. Families come together at the setting of the sun and practice openness and giving with their loved ones.… Read More

Make Creative Beautiful For Native Ads To Work Like Beasts

Make Creative Beautiful For Native Ads To Work Like Beasts

6 years ago by Zeba MahmudAdvertising

Native advertising is the masked hero in the world of advertising technologies. Behind the mask is what many may describe as the pricey, digital and perhaps even direct descendant of the advertorial. “It’s all about content. Native advertising is a non intrusive experience that engages… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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