The media buying landscape is rapidly changing. This is especially true in how advertisers are choosing to buy display media. Addressing data-driven marketers who need more efficient ways to reach the right people to better or beat specific performance metrics, LinkedIn has launched programmatic buying… Read More
With all the conversation on content in the year gone, it was not particularly surprising that two prominent agency initiatives in the first few days of 2016 were focused on content and all aspects surrounding it. But it was strange. Mindshare and Initiative had put… Read More
The conventional purchase funnel has evolved courtesy the advent of technology and the impact of digital. The year 2016 will see this trend fructify further as marketers develop clearer consumer journey maps – from awareness to purchase – in order to better integrate sales and… Read More
“It’s 11:59pm on the eve of the artificial intelligence (AI) revolution and one of the first industries to be impacted is marketing.” This was the opening statement at PHD UAE’s BrainScape, an annual thought-leadership conference which focussed on Artificial Intelligence. Kevin Slavin, founder of Playful… Read More
Over the years, advertising has lost its psychological influence and subliminal power. These days, consumers and the public in general value the information they find in respectable media sources. Featuring in the news section costs significantly less than running an advertisement. In today’s competitive business… Read More
Google has launched a Middle East edition of its online marketing data platform ‘Think with Google’. The site, which offers analysis and insights for the marketing industry, was introduced in tandem with new research focused on UAE consumer decision making called moments that matter. The… Read More
During the month of Ramadan, we experience a dramatic change of pace in our lives. The calming influence of the holy month is felt across the region. Families come together at the setting of the sun and practice openness and giving with their loved ones.… Read More
Native advertising is the masked hero in the world of advertising technologies. Behind the mask is what many may describe as the pricey, digital and perhaps even direct descendant of the advertorial. “It’s all about content. Native advertising is a non intrusive experience that engages… Read More
