Industry leaders share their experience of working with Alex Saber, Chairman, Publicis Media Middle East, who was voted AM Person of the Year 2016. “Our operations in the Middle East are an absolutely crucial part of Publicis Media’s global business. Under Alex Saber’s leadership, he… Read More
Oreo has banked on music and wonder in its latest ad campaigns. The ‘Wonderfilled’ campaign has three videos featuring local artists who sang and rapped the campaign’s jingle based on user generated lyrics. The campaign also comprises a fourth video, which is a Director’s Cut combining all three artists. The ‘Wonderfilled’… Read More
Mondelēz International has launched a new campaign for its brand Oreo in the region after successfully running the moments campaign globally. The biscuit company’s Wonderfilled campaign is an attempt to reawaken people’s inner child. The brand says that the purpose is to build positive outcomes from… Read More
