Oreo has banked on music and wonder in its latest ad campaigns. The ‘Wonderfilled’ campaign has three videos featuring local artists who sang and rapped the campaign’s jingle based on user generated lyrics. The campaign also comprises a fourth video, which is a Director’s Cut combining all three artists.
The ‘Wonderfilled’ campaign was released last year to inspire people to use their imagination and see the world through the eyes of an innocent child again.
The fully integrated campaign included three animated videos, created specifically for this market, which followed the stories of several characters and how the scenarios would change once the villains were given an Oreo.
By collaborating with three rising local artists including Nassim Al Saba, Flipperachi, and Daffy, the brand produced three different versions of its ‘Wonderfilled’ jingle. The videos were recently released on all of Oreo’s social media platforms for all its followers to enjoy.
“Oreo’s ‘Wonderfilled’ campaign was the start of the transformation for the brand, where it became an inspiration for people to bring out their inner child. We are extremely happy with the response of the Oreo enthusiasts in the region, and we hope that we were able to add some wonder into their lives,” said Mohammed Anwar Zaman, Director of Biscuits Brands, EEMEA at Mondelez International.
