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SAP Assigns Global Media Mandate To Omnicom Media Group

SAP Assigns Global Media Mandate To Omnicom Media Group

6 months ago by AM News DeskDigital

Omnicom Media Group (OMG) has been named media agency network-of-record for global software corporation SAP SE to support SAP Marketing’s global paid media planning and buying activities. The decision follows an extensive review in which OMG presented North Star, a customized media unit that draws… Read More

Impact BBDO, TBWA\Raad, OMD Win Top Honors At Dubai Lynx

Impact BBDO, TBWA\Raad, OMD Win Top Honors At Dubai Lynx

2 years ago by Sana MahmudAdvertising

Impact BBDO has claimed the first spot at the Dubai Lynx International Festival of Creativity 2019 as Agency of the Year. The big winner from last year, TBWA\Raad, has kept its momentum going and secured the second place as the highest awarded agency at the… Read More

Industry Must Regain Confidence: Elie Khouri

Industry Must Regain Confidence: Elie Khouri

2 years ago by Zeba MahmudAdvertising

There are tectonic changes in the global and regional marketing and advertising business, calling out for an uncommon mindset for growth. In this interview with Arabian Marketer, Omnicom Media Group MENA’s chief, Elie Khouri, asserts that as the industry goes through one of its more… Read More

Why Omnicom Media Group Remains Optimistic In A Bad Year

Why Omnicom Media Group Remains Optimistic In A Bad Year

2 years ago by Zeba MahmudAdvertising

Elie Khouri firmly believes that ‘culture eats strategy for breakfast’, so much so that he prefers to describe himself as a chief culture officer rather than CEO. But the media industry in the region is yet to see a more powerful combination of strategy and… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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