Omnicom Media Group (OMG) has been named media agency network-of-record for global software corporation SAP SE to support SAP Marketing’s global paid media planning and buying activities. The decision follows an extensive review in which OMG presented North Star, a customized media unit that draws… Read More
Impact BBDO has claimed the first spot at the Dubai Lynx International Festival of Creativity 2019 as Agency of the Year. The big winner from last year, TBWA\Raad, has kept its momentum going and secured the second place as the highest awarded agency at the… Read More
There are tectonic changes in the global and regional marketing and advertising business, calling out for an uncommon mindset for growth. In this interview with Arabian Marketer, Omnicom Media Group MENA’s chief, Elie Khouri, asserts that as the industry goes through one of its more… Read More
Elie Khouri firmly believes that ‘culture eats strategy for breakfast’, so much so that he prefers to describe himself as a chief culture officer rather than CEO. But the media industry in the region is yet to see a more powerful combination of strategy and… Read More
